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Here's How To Set Up An Informational Interview

An informational interview is a great way to learn more about a job or career path you're interested in.

It's also a great way to connect with someone who is already doing that job.

However, if you've never set one up before, you could be confused about how to do it properly.


Your strategy for setting up an informational interview doesn't have to be complicated.

In fact, you should keep it simple and clear so that your intentions for the interview are clear.

Here are three simple steps you can take to set up that informational interview.

Identify Strategic People To Interview

Make a list of all of the career paths that interest you.

If there are a lot on your list, narrow it down to the top two or three that really get you excited.

Then, identify people in your area or on LinkedIn who work in your selected fields.

Send A Personalized Invitation To Connect On LinkedIn

Professional woman sending someone an invitation to connect on LinkedIn

Once you've made your list of people to reach out to, invite each one to connect on LinkedIn using a personalized note.

If you send these people a generic invitation, they'll think you sent an invitation to LOTS of other people. That can make your invitation look like spam.

Also, if you don't add a personalized note to your invitation, you risk these people ignoring you. Think about it -- if they don't know who you are, or why you want to connect, they're more likely to brush you aside.

In your note, explain that you've never met, but that you saw that they worked in your target industry and wanted to reach out to learn more about what they do. Then, ask them if they'd be willing to connect.

Go In For The Ask

Two professionals conducting an informational interview

If someone accepts your invitation, send a follow-up message thanking them for connecting, and tell them you're curious about their industry.

Once you've exchanged a few messages, ask if they are willing to chat more about their work.

They won't always say yes, but it's always worth asking! People generally want to help you out, but people are also busy. It's important to be understanding and respectful of their time.

So, give your contact some options and find out the most convenient time for them. Throw out a few different dates and times. Offer to buy them a cup of coffee, or see if you can set up a quick 15 minute phone call.

There are plenty of ways to connect with people to have informational interviews. Figure out what works best for your contact.

Networking plays such a critical role when it comes to landing a job, especially if you're trying to learn more about a career path or company.

In order to be successful, though, you need to be very intentional with your efforts and respectful of a connection's time. This is a good, simple strategy you can use to ask for informational interviews.

Looking for more help growing your network? Then check out Work It Daily's subscriptions. There are courses you can take that can make you a pro at networking on LinkedIn.

All it takes is one great connection to change the course of your career!

Drift is the fastest-growing technology company in Boston, but it remains committed to fostering a company culture of openness and teamwork.

On the surface, that may not seem like an easy task for the conversational marketing platform that has gone from 82 employees to 300 in 18 months, and could be up to 475 employees by the end of 2020.

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