Job, Career, Or Calling? Which Employee Do You Want?
June 13, 2012
We all know the success of a company rests largely on the quality of its employees. Often referred to as an organization's greatest asset, the talent we bring onboard can directly impact the pace and magnitude of a company's growth and profitability. So, why aren't more companies focused on Employment Branding as a way to attract better employees? I think most executive teams don't really understand how Employment Branding works. They see recruiting as an expense - and since Employment Branding is about capturing the attention of talent, they assume it's an expense as well.
But It's Not - Here's Why...Employment Branding is a marketing tool that grows more effective over time. It is the process of showcasing your company in a way that will make a better quality of job candidate knock on your door and ask for a job. It involves creating a set of digital assets that get circulated and re-circulated throughout the Internet as a way to drive more and more talented individuals to your doorstep. In the same way a company invests in the development of its product or service's reputation as a way to attract more customers, today a company must also invest in the development of its Employment Brand as a way to attract the best employees.
Job, Career, Or Calling? Which Employee Do You Want?This article by Harvard Business Review highlights how people who see their work as their "calling" are statistically more satisfied professionally. And, we all know satisfied employees are happier, and thus, better employees to have. When used properly, Employment Branding enables a company to develop messaging that attracts talent to your organization who see working at your company as their calling. Better messaging = better results. It's all in the way you create that Employment Branding campaign! Are you ready to explore what Employment Branding can do to help you find better employees?
Can't find the right talent? We can help!Tired of waiting around for the perfect job candidate? Let us do the work for you! Learn how our Employment Branding services can help your company connect with the best job candidates and acquire top talent.
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