You already know that if you want to get a job in 2014, you’re going to need more than a resume. For today’s employers, the resume is just the starting point. From there, they move on to Google and social media and what they see there will play just as big a role (if not a bigger role) in whether or not you are hired. Why not, instead of worrying about what they might find, use it to your advantage? Related: 5 Reasons Why You Need More Than A Resume Essentially, pretend that instead of one person begging to be part of a larger machine, you’re a business and you’re trying to build relationships with other businesses. How do you do that? This type of approach is normally focused reserved for B2B marketing efforts... but as you are going to find, it’s not just for companies. You can apply the same strategies to yourself. Skeptical? Just look at the way businesses use social media—Google+ in particular—to sell to other businesses. Social media has laid a fertile ground for B2B content marketers and job seekers. Whether it’s an Instagram image, a six second vine video or a brand blurb – there’s no doubt that the availability of social platforms has enabled companies to reach masses quickly and effectively. LinkedIn has been the Holy Grail of B2B marketing and job hunting during the last few years, but Google+ is the emerging atomic particle in this arena. A B2B marketing survey conducted in Q2 2013 revealed that 9% of B2B marketers considered Google+ effective for social media marketing at that time, but 29% considered it more important in the next 12 months. The researchers responsible for the survey highlighted the growing interest as a part of the shift towards content-specific platforms. WordStream’s B2B content marketing facts published a few weeks before the start of 2014 also mentioned Google+ as the second most used social media platform by B2B marketers. More specifically, 55% were using Google+ according to the source, only behind YouTube (73%) and LinkedIn (91%). That’s right: Google+ serves your career prospects almost as faithfully as LinkedIn. If you didn’t put a link to your profile on your resume, now’s the time to add it! It’s not rocket science – all of these reports basically point out that Google+ will continue to grow in importance, and job hunters adapting today will enjoy a better tomorrow… or in worst cases, end up increasing the search rank of their client websites.
Public speaking can’t always be avoided in the business world when you’re tapped on the shoulder to give a presentation to your peers or to an important client.
Even in the age of home video conferencing, it’s still very natural to feel like you’d rather do ANYTHING other than turn on that camera, take a deep breath, and feel everyone’s eyes on you…watching.
Ever wonder how actors push through stage fright?
As a trained actor and coach (prior to entering the business world), I’ve learned to not be timid while orating Shakespeare in the spotlight or when hitting those high notes in front of thousands of eyeballs.
Not surprisingly, the same tricks actors use can be applied to public speaking in a business context. Here are some tips from an actor-turned-business-professional on calming your nerves.
Tip #1: Put Yourself In The Audience’s Seats
I always get incredibly nervous right before a singing audition. I’ve found what helps lessen my anxiety is to do as a fellow performer once suggested and put myself in the director’s chair. (The director is typically the person who decides if you are cast in the show).
The director WANTS you to do well! They want you to be the perfect person for the role—able to garner good reviews and box office sales. They want you to do so well that they could even tell everyone else to go home; they’ve found their star.
Plus, no director wants to sit through hours and hours of bad singing auditions…would you?
Likewise with public speaking.
When have you ever found yourself listening to a speaker and wished that they would be boring? Or wanted them to bomb so badly that you get nothing from their talk?
Rather, you probably hope the speaker is so dynamite that you actually forget to take notes because you are so transfixed and inspired by their message.
Know that the audience is on your side and let that encourage you. They want you to do well.
Tip #2: Give ‘Em The Old Razzle-Dazzle
I love to tap dance. Sometimes (ok, quite often), my feet don’t move as quickly as they should and I mess up a step or two…or ten.
A choreographer once taught me that a major part of dancing, and where the audience usually focuses, is all in the face and arms. If you are smiling a 1,000-watt smile and making grand arm gestures, the audience isn’t likely to see that your feet messed up that paradiddle step. (Yes, that’s a real thing!)
Public speaking also follows this rule. The audience can’t tell that you are nervous and feel like you just might pass out.
Bluff it! Put on your smile and stand tall. Walk with purpose and speak with authority, even if you feel unsure of yourself. It can feel weird, but you have to trust me here.
When you act as if you are confident, the audience will assume you are confident. Your body will even convince your brain into believing that you are, in fact, confident!
What if you DO mess up? So what? Keep going! Don’t drop your poise and strong voice, as they are effectively drawing attention away from any insecurities that may come up, just like jazz hands can help cover for missing a step-shuffle-ball-change.
Tip #3: Enter The Clown
Actors have learned that mistakes are bound to happen and sometimes you have to play the fool.
For instance, props or scenery may break or fall unexpectedly during a show. Actors are taught to pretend like it is supposed to happen, and work it into the scene. Or they may quickly remove the wayward item and simply continue on.
I’ve even witnessed actors stumble and fall onstage, then make a comment about what a klutz they are (in character, of course!) and continue on like it was scripted that way.
Let’s say during your speech you trip up on some words unexpectedly. Work it into the presentation as if you meant for it to happen. For example: “The biggest finanbial chamanges…a-hem, well those lesser-known things…as well as the biggest financial challenges we face are…”
Call yourself out and you get an on-the-spot joke to lighten the mood—and the audience loves you for it.
Or let’s say you knock over your glass of water while speaking. That’s the perfect time to make a crack about how uncoordinated you are and why you never made the basketball team. (*Rimshot please!*)
Tip #4: “Once Again From The Top, Ah-5-6-7-8!”
Actors spend hours, days…weeks! memorizing their lines to be “word perfect” right down to the smallest pause. They get every tilt of the head, every gesture, and every single word into muscle memory.
When opening night comes, no matter how much their stomach is turning over like they’re on a cruise ship in a hurricane, they can effectively put themselves on autopilot and get through the show without a hitch.
Now, with this tip, I would NEVER recommend that you, as a public speaker, go to the extremes actors do.
Why? Memorizing isn’t necessary for public speaking. In fact, I strongly suggest you don’t memorize, as you risk coming off as “fake.”
Rehearsing on the other hand is a must!
Rehearse in front of a mirror…while shopping for groceries…in front of a friend. Video or audio record yourself and play it back.
If possible, practice in the actual space where you will be speaking (yes, even if it’s in your home office) to get a feel for it so that it doesn’t disorient you on the big day.
Your goal is to know your main points and examples while allowing yourself to improvise here and there with different words and phrases to keep it fresh.
If you try to memorize and you forget a sentence while speaking, it has the tendency to really trip you up unless you’re a seasoned pro. However, if you practice experimenting with different ways of saying things, you’re building your quick-thinking prowess and ability to handle the unexpected while in the spotlight.
Notes are, of course, perfectly acceptable, but you don’t want to stay buried in your notes resulting in never making eye contact with the audience (or webcam).
Another no-no is clearly reading from a script while on a video conference. Reading a script is one of the best ways to disengage the audience unless you are very good at making it sound conversational…a tough skill to master.
Instead, know your speech so well that glancing at the first few words on a notecard will propel you into that part of the speech, without having to constantly refer to your notes.
Remember that public speaking is one fear that, with a little practice and the right mindset, can be overcome. Who knows, you may start to crave the spotlight so much that I’ll see you at the next audition!
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