You already know that if you want to get a job in 2014, you’re going to need more than a resume. For today’s employers, the resume is just the starting point. From there, they move on to Google and social media and what they see there will play just as big a role (if not a bigger role) in whether or not you are hired. Why not, instead of worrying about what they might find, use it to your advantage? Related: 5 Reasons Why You Need More Than A Resume Essentially, pretend that instead of one person begging to be part of a larger machine, you’re a business and you’re trying to build relationships with other businesses. How do you do that? This type of approach is normally focused reserved for B2B marketing efforts... but as you are going to find, it’s not just for companies. You can apply the same strategies to yourself. Skeptical? Just look at the way businesses use social media—Google+ in particular—to sell to other businesses. Social media has laid a fertile ground for B2B content marketers and job seekers. Whether it’s an Instagram image, a six second vine video or a brand blurb – there’s no doubt that the availability of social platforms has enabled companies to reach masses quickly and effectively. LinkedIn has been the Holy Grail of B2B marketing and job hunting during the last few years, but Google+ is the emerging atomic particle in this arena. A B2B marketing survey conducted in Q2 2013 revealed that 9% of B2B marketers considered Google+ effective for social media marketing at that time, but 29% considered it more important in the next 12 months. The researchers responsible for the survey highlighted the growing interest as a part of the shift towards content-specific platforms. WordStream’s B2B content marketing facts published a few weeks before the start of 2014 also mentioned Google+ as the second most used social media platform by B2B marketers. More specifically, 55% were using Google+ according to the source, only behind YouTube (73%) and LinkedIn (91%). That’s right: Google+ serves your career prospects almost as faithfully as LinkedIn. If you didn’t put a link to your profile on your resume, now’s the time to add it! It’s not rocket science – all of these reports basically point out that Google+ will continue to grow in importance, and job hunters adapting today will enjoy a better tomorrow… or in worst cases, end up increasing the search rank of their client websites.
March 07, 2014