Word of mouth (WOM) is the oldest form of advertising, public relations, and spreading information. In today’s world, word of mouth has added great reach, deep dimension, and lightning speed like never before. Just ask Tiger Woods, Penn State, Herman Cain, Bank of America, Apple, Lady Gaga, and Egypt. Here's how to use word of mouth effectively in your job search. I get most of my viral, real time news from social media. That’s how I learned about of the death of Michael Jackson and that Osama Bin Laden was killed. These are just some examples of how powerful the speed of word is today to spread both good and bad in a nanosecond. It can shape, change, and alter perceptions dramatically and indelibly. But be very careful what you say and how you say it. Get really savvy about how to use it to your advantage and most importantly respect it. One sound bite from a Tweet, post, or video can be and is used every day by traditional and new media to shape our ideas about everything. The bottom line is word of mouth remains the most effective way people learn about things, information, companies and the people who are behind them. It really can, as they say “make or break you,” and much, much faster than ever before. The 2011 Pew Research Excellence in Journalism and Internet Statistics reported...
- 55% of all adults get local news and information via word of mouth once a week
- Adults 40+ prefer word of mouth for politics, government, housing , real estate
- Adults under 40 get news events primarily from word of mouth
Using Word Of Mouth To Boost Your Job SearchHere are five lynchpins of trusted, viral word of mouth that are common sense, timeless, and proven:
RelationshipsBuild strong relationships with people based on a solid foundation, commonality, respect, and reciprocity.
ResultsLeverage, lead with and share results with your tribes and communities. Toot your own horn in a good way about the value and benefit you have brought to others.
ReferralsGet referrals when you do great work and turn that into living testimonials that are your most powerful word of mouth tool. Success leads to success.
RecommendationsGetting recommendations created around the buzz of people are talking about you is priceless. Imagine having recommendations from people you may not actually know because someone they trust is talking about you!
Customer RetentionMaking customer retention a priority ensures longevity with those relationships you worked so hard to build. Don’t slack, don’t skimp, don’t cut corners, and don’t say no! Always find solutions, compromises, and ways to make things happen. Here are some great reads from people who have built their success on stand out customer service:
- Customer Service-New Rules for a Social World by HARO’s Peter Shankman
- Raving Fans by Ken Blanchard
- Delivering Happiness by Tony Hsieh from Zappos.com