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How to Match Your Personal Brand to a Company

People often ask me, "How do I match my personal brand to a company so they pay attention to my application?" The answer is while it's not hard to match yourself to a company, there is a process you should follow. Fact: You already have the tools you need to successfully match your personal brand to a company! All you need to do is:
  1. Identify the look and feel of the company culture.
  2. Research employees to get the inside scoop on what it's really like to work there.
  3. Use a keyword approach to tailoring your career tools (i.e. resume, LinkedIn profile) to reflect how you match the organization.
Want to learn more? You can watch my tutorial called, "How to Match Your Personal Brand to a Company" inside the CareerHMO.com archives. All you need to access the tutorial is a Freemium Membership to CareerHMO.com. It takes less than a minute to sign-up and gives you access to 100+ hours of cutting-edge career video content. It also allows you to watch our live career advice programming on CAREEREALISM TV. So, stop by CareerHMO.com, get your Freemium Membership and learn how you can make yourself irresistible to companies you want to work for! J.T. O’Donnell is founder and CEO of CAREEREALISM.com and CareerHMO.com. Photo credit: Shutterstock
Have you joined our career growth club?

It's beginning to look a like Christmas! Well, not quite yet. But if you're looking to make some extra cash during the holiday season, now is the time to begin searching as seasonal jobs are starting to be posted.

According to the website Snagajob, 27% of companies that hire employees for the holiday season begin their recruitment efforts in August. In addition, Snagajob reports that there is money to be made during the holiday season as seasonal workers earned an average of $15.40 an hour in 2018. With that in mind, here are some options to consider if you're looking for a seasonal job for the holiday season.

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