People often ask me, "How do I match my personal brand to a company so they pay attention to my application?" The answer is while it's not hard to match yourself to a company, there is a process you should follow. Fact: You already have the tools you need to successfully match your personal brand to a company! All you need to do is:
- Identify the look and feel of the company culture.
- Research employees to get the inside scoop on what it's really like to work there.
- Use a keyword approach to tailoring your career tools (i.e. resume, LinkedIn profile) to reflect how you match the organization.