How to Match Your Personal Brand to a Company
People often ask me,"How do I match my personal brand to a company so they pay attention to my application?" The answer is while it's not hard to match yourself to a company, there is a process you should follow. Fact: You already have the tools you need to successfully match your personal brand to a company! All you need to do is:
  1. Identify the look and feel of the company culture.
  2. Research employees to get the inside scoop on what it's really like to work there.
  3. Use a keyword approach to tailoring your career tools (i.e. resume, LinkedIn profile) to reflect how you match the organization.
Want to learn more? You can watch my tutorial called, "How to Match Your Personal Brand to a Company"inside the archives. All you need to access the tutorial is a Freemium Membership to It takes less than a minute to sign-up and gives you access to 100+ hours of cutting-edge career video content. It also allows you to watch our live career advice programming on CAREEREALISM TV. So, stop by, get your Freemium Membership and learn how you can make yourself irresistible to companies you want to work for! J.T. O’Donnell is founder and CEO of and credit: Shutterstock
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Weird Advice For Young Designers

I recently worked on a pro bono project for a friend, and it reminded me of a time early in my career and how lucky I was then to get such great advice from the more seasoned pros around me. Advice that ultimately saved me from some major pitfalls. I made mistakes here and there over the course of nearly 20 years of projects, but with each hiccup came a lesson. Here are some takeaways from my lessons learned and all that sage advice.

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