When was the last time you used an actual Yellow Pages book? Perhaps the online version? Yesterday, I was inspired by a Yellow Pages ad which featured a "360 degree online marketing strategy." The six aspects of the strategy all directly applied to an online marketing strategy for your job search. 1. YellowPages.com Job Search Solution: Try using Twellow.com to funnel your search. 2. Site Optimization Solutions Job Search Solution: Make the most of optimizing your social media profiles. For example, if you are networking on LinkedIn, maximize your visibility by showering your summary and profile with keywords. It is these keywords that make you easier to find by hiring managers and recruiters. And yes, Google does like LinkedIn for site optimization! Ensure all of your social media platforms are communicating the same professional brand. Use the same keywords, if possible, on your other social media platforms. You want to be visible to potential employers with a clean online identity, as opposed to dishing out "digital dirt," or unsavory online messages. If you tweet or comment on something regarding a potential employer, you may show up prominently in a Google Alert. What a compliment to your professional brand! 3. Mobile Apps Job Search Solution: Sign-up for mobile apps for your job search. You'll be glad you did. Twitter is often portrayed as a real-time job board. Tweeters can take advantage of job posting apps. Why not increase your accessibility to jobs by signing up for job alerts on your iPhone, Blackberry or mobile phone. The instant a recruiter or employer posts an opportunity, you'll be alerted on your mobile. Some of my Twitter followers who specialize in this category include:
- Visualize.me - You can turn your resume into an info-graphic.
- About.me - This is another platform that allows you to promote you. You can see my example here.
- On Twitter, check out @proovn to prove your skills to others.