Since becoming a Career Coach, I find myself frequently talking to my clients as well as groups about the importance of developing and establishing a “personal brand.” The concept is certainly not new. Tom Peters first introduced the idea that each of us represents a personal brand in an article entitled “The Brand Called You” that was published in August 1997, in Fast Company. Related: Personal Branding: The Secret To A Flawless Introduction We are certainly familiar with the idea of corporate branding. Whenever anyone talks about Google, Apple, Coca-Cola, and so on, we have a recollection, a remembrance or an impression of the company or its products. In some cases, we may have an emotional response of either pleasure or displeasure, depending upon our individual experiences with the company. We are perhaps less tuned in, however, to the significance—or the importance of—intentionally developing and establishing a personal brand. I warn my clients and audiences, however, that you ignore the power and importance of establishing a personal brand at your own peril.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!