Personal Branding: The Secret To A Flawless Introduction
In the course of my work as a career coach and job search consultant, I meet new people all of the time. As a result, I have heard lots of “elevator speeches” and lots of personal introductions. In fact, I often start a typical conversation with the opener, “So, tell me about yourself,” just to see what the individual with whom I am meeting will say. Related: 5 Things EVERY Brand Needs To Succeed My personal observation is that the individual who starts with his work history from 1983 is likely going to bore me before very long. I am too polite (I hope) to let it show, but when I ask that question, I am not interested in the person’s 20 or 30 year work history. I know it may sound like I am, but that is not what I want to hear. I don’t intend it to be a trick question either. I find, however, that the way a person answers the question, “So, tell me about yourself,” is very telling, and may explain why they are still on the job market. Here is what I want to hear when I ask that question, and I suspect your future employer would want to know this, too.