Personal Branding: Persona Is In Your DNA

The hot buzz now is creating your personal brand and standing out in the social world. Because our challenge is through the web, computer, and the written word, it requires a different approach than meeting in person. Related: 3 Steps To Branding Yourself For Career Success So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then, your eyes catch someone wearing a royal blue, cherry red, banana yellow, and lavender something. Your eyes naturally go to that vivid color. This concept is similar to how people communicate. Most people are standing a few feet from each other speaking to each other with the mouth moving but little else energy or emotion. One person you notice has a crowd around them and is using their hands, smiling, animated, having fun and engaging others to have fun and participate, too. Their energy is stimulating others energy. We all have the potential to be this and do this. Your Personal Brand, Personal Branding, Unique Selling Principle, and Brand Essence are really all the same name and description for who you already are. Our given genetic DNA personalities give us everything we need to tap into this. Our “persona” is both internal and external. For some it comes easier than others. Some of the things we can do to develop this internal and external persona is:

  • Develop a professional appearance and image
  • Develop a positive mindset and attitude
  • Discover your communication style
  • Nurture and manage relationships
  • Mentor others
  • Advocate and support others
  • Volunteer and give back
I love this post from Seth Godin’s blog, Finding Your Brand Essence. It really resonated with me. “Clothes don’t make the man, the man makes the man. Clothes (and the brand) just amplify that.” How are you discovering and creating your internal and external persona? This post was originally published on an earlier date. Photo Credit: Shutterstock

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!