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You’ve probably heard it a million times: Personal branding is important to the success of a job search. Why is it so important? Related: How To Be The Brand Manager Of YOU Because as a unique job seeker, it helps define you as an individual and makes you stand out as a prime candidate.


Must-Try Personal Branding Techniques

There are aspects of your background that make you incredibly unique and highly qualified—and your job is to highlight those aspects so that hiring managers don’t have to guess whether you’re perfect for the job. To help you get started, here are five personal branding techniques to try when working on your resume.

1. Develop A Strong Title/Job Target

Your title/job target is the first impression a hiring manager will have when reading your resume. This short phrase provides a quick summary of what you’ve accomplished and why you are the right person for the job. It helps to set the tone for who you are as a candidate. This tone should remain consistent throughout the resume and any other information the manager receives about you.

2. Add Links To Your Professional Profiles

Another great technique for building your personal brand is to link to your professional profiles. Keep in mind, most times, your resume is submitted online and can easily be linked to Web sites. If you link to your LinkedIn and Twitter profiles, as well as one or two other professional sites you have, you give the employer a chance to learn more about the contributions you’ve made in your field.

3. Summarize Your Career Highlights

You can also develop your personal brand by creating a career summary section. You want the most important moments of your career to stand out in this section. These moments might include your winning salesperson of the year five times, or your efforts as a team leader that resulted in record revenues. It’s good to list at least four highlights, but make sure they’re tailored to the job for which you’re applying.

4. Turn Your Duties Into Initiatives

Instead of listing the duties you were given on any job you’ve worked, it’s great to brand yourself by listing your initiatives. So if you were in charge of taking phone messages and created a new system that made message delivery more effective, don’t just write, “Answered calls and delivered messages.” Write a couple of sentences starting with “Developed” or “Initiated,” then talk about what you created and how it helped the message-taking process flow more smoothly throughout the office.

5. Consider Testimonials

Adding testimonials to resumes is still a unique concept to many job seekers, so taking this route could automatically make you stand out. Find two or three reputable references in your field to vouch for your greatness in a one- or two-sentence quote. This could really help to back you up as a strong candidate. There’s nothing better than standing out as the strongest candidate each time you apply for a job. Increase the odds of being that person by developing your personal brand in your resume. This post was originally published at an earlier date.

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Learn how to land a career you love


Everyone needs to feel their voice is heard and their contributions are important. Something as simple as sharing a drink the last hour of the day on a Friday with the team to recap wins and give praise can build camaraderie within the team.


All of the above are fairly simple to implement but can make a huge difference in morale and motivation. Have any of these tips worked well for young the past? Do you have other tips to motivate your creative team? If so, please share them with me!

Encourage curiosity. Spark debate. Stimulate creativity and your team will be better at handling challenges with flexibility and resourcefulness. Create a safe space for ideas, all ideas, to be heard. In ideation, we need the weird and off-the-wall ideas to spur us on to push through to the great ideas.

Sure, there are a ton of studies done on this, but here is my very unscientific personal take. When team members can make decisions about how they work on projects, they are more engaged and connected to the project outcome. When they see how potentially dropping the ball would affect the entire team, they step up. When they feel like what they are doing is impactful and valued, they are naturally motivated to learn more, and be even better team members.

Rarely does a one-size-fits-all style work when it comes to team motivation. I have found that aligning employee goals with organization goals works well. Taking time to get to know everyone on your team is invaluable. What parts of their job do they love? What do they not enjoy? What skills do they want to learn? Even going so far as to where they see themselves in five years career-wise. These questions help you right-fit projects, and help your team see you are committed to creating a career path for them within the company.

Most designers I know love a good challenge. We are problem solvers by nature. Consistently give yourself and your team small challenges, both design-related and not. It will promote openness within the team to collaborate, and it will help generate ideas faster in the long run. Whether the challenge is to find a more exciting way to present an idea to stakeholders or fitting a new tool into the budget, make it a challenge just to shake things up.

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