5 Steps To Creating A Pitch-Perfect Elevator Pitch
Few people love developing an "elevator pitch" even though they may recognize their need for one and the importance of having a well-crafted one. I volunteer for a group of job seekers who meet every week, and no one enjoys the process of introducing themselves to a roomful of strangers. In fact, I know that some people try to sneak in after they think the introductions will be over, or they skip the meeting altogether rather than struggle through a 30-second self-introduction to a room full of self-appointed critics. Related: How To Perfect Your Elevator Pitch The urban myth about how the elevator pitch first originated is that in the early studio days, a Hollywood screenwriter would catch an unsuspecting studio executive in the elevator. Trapped, with nowhere else to go, the screenwriter had between 30 to 118 seconds to "pitch" his idea to the studio's top decision-maker. Today, you aren’t pitching an idea for a screenplay. For you, the stakes involve your next great break in your career. If you are on the job market, you need to develop a "pitch-perfect elevator pitch." Your pitch must be compelling to the point of making you seem different from everyone else. Additionally, it must be delivered with earnest sincerity and not sound like it has been rehearsed in front of your mirror a thousand times—even though it may have (and should have) been rehearsed in front of you a thousand times or more. My elevator pitch has changed and evolved hundreds of times (literally) in the last three years since I began my odyssey as a career transition and job search coach. As a result, I am particularly sensitive to the challenges that new job seekers experience when trying to craft their pitch. Don't beat up on yourself if you find this particular task daunting. Everyone does. That does not take you off the hook, however. You must come up with a clear, concise, compelling and persuasive elevator pitch or networking introduction if you need to traverse the job search terrain. Here are some suggestions that will help you craft your own unique and compelling pitch.