Branding is all about representing yourself to the public in a way that you hope will positively promote your business or service. Either way, no matter your industry, the outside world will still brand you in one way or another.
Think about singers and actors in Hollywood – they constantly have to reinvent themselves in order to fit the mold of what is trending and stay relevant.
Madonna has been the queen of reinvention when it comes to musical acts for the last 30 years.
Presently, Miley Cyrus – whether you lover her or hate her – has done a marvelous job of shedding her sweet and innocent Hannah Montana image to the over-the-top, risque, ‘molly-popping’ Miley.
The same goes for Taylor Swift. Although her reinvention has been much more low-key than Miley’s, it has not been any less effective.
Of course, not all of us need to go from respectively professional to getting undercuts and random tattoos, but there are many benefits to upgrading yourself every now and again.
4 Signs It’s Time To Rebrand Yourself
Let’s take a look at some of the signs that it’s time for some change.
1. You Cannot Define Yourself Anymore
One of the biggest signs that you need to do some personal Spring-cleaning is if you cannot define yourself anymore. Would you have the answers if someone should ask the following questions:
- What is your main passion?
- Where do you see yourself in five years?
- What career goals do you want to achieve?
- What personal goals do you want to achieve?
- Are you happy?
Think of yourself as doing an interview and try to answer these questions truthfully. If you are having trouble defining yourself and explaining what you are passionate about, it might be time for a little psychological rebranding.
2. Your Graphics Are Outdated
Online representation is extremely important. No matter if you are selling yourself, a product or a service, it’s important that people are attracted to you in a visual way.
A website redesign or new layout design for your online portfolio can do wonders for your branding if done correctly.
To establish whether you need to rebrand your online image, take a look at the competition’s website. Does yours look like it’s out of the 90s? Are you still receiving enough website traffic and conversions? If not, it might be a sign that you need to work on your personal branding.
Think of your graphic and website redesign as equivalent to a haircut. It can change the entire appearance of your brand.
3. You Are Looking For Something New
If you are looking to change careers or apply for a new job, this would be a good reason to change up your corporate look a little.
You have to look at yourself as a package of skills and strengths.
This ‘package’ is then the brand that you are trying to create. If you are looking for something new you could create a brand package that would be the perfect fit.
Your previous job might have been an office desk job where you were responsible for administrative skills. Now you want to apply for a tour-guide job. Restructure your portfolio in such a way that it showcases your desire for adventure, as well as your love for travel and showing others around.
4. You Found A New Audience
One reason why these “Disney kids” rebrand themselves is because they are growing up with their audience. Their fans no longer relate to teeny-bopper songs and scenes as they mature.
That’s why these stars need to rebrand themselves according to their chosen audience.
With celebrities now having die-hard fans such as Justin Bieber’s legion of Beliebers, it’s critical that they stay relevant to those loyal fans by evolving and growing as they are.
Switching careers or becoming an expert in a certain field of your industry will also require you to represent yourself in a different light. When you realize that your audience no longer finds you relevant, or stops following your brand on social media and offline campaigns, re-branding might be your best – and only – option.
This post was originally published at an earlier date.