You Have 2 Audiences When Writing A Resume

The majority of large companies are using applicant tracking systems (ATS), which is software that reads your resume and ranks you according to keywords. This has created a major challenge in writing your resume as you now have to satisfy two different audiences to secure an interview. As always, the human eye will be looking for skills and accomplishments so you cannot take your attention away from making sure you have the success statements that make you stand out. However, the recruiter may never even see your resume if you don’t get a high ranking from the applicant tracking system, which looks for roles and responsibilities in line with the job description. Let’s look at what you need for a good sales resume. Roles and responsibilities:


Generate sales by cold/warm-calling current/prospective customers, educating them about product lines, and providing advice. Provide price quotations, suggest products to meet customer requirements for their projects, and insure their orders are properly placed. Participate in industry events by attending trade shows and association programs.

If you don’t have these in the resume, the applicant tracking system will not give you a high rank. But these alone are not enough to get the phone to ring. So, you need to add accomplishment statements like:
  • Ranked #2 out of 45 peers.
  • Delivered 125%, 132% and 143% of sales quota in the last 3 years respectively.
  • Noted for 65% closing rate versus average of 38%.
This is a bit of an oversimplification as it isn’t always easy to know what keywords that applicant tracking systems want. But I think you get the idea.

Your Next Step

On the next page I provide a complimentary 18-point checklist of things you must have to properly write a resume for this job market. Get your copy now.   Free Download   Enjoy this article? You've got time for another! Check out these related articles: Photo Credit: Shutterstock
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