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One of the greatest struggles in life is finding your passion—the one thing that lights up your soul more than anything else. Society often tells us we should tie our passion to a job, something we can make a career out of and support ourselves on. The reality is that finding your passion and pursuing it is much deeper than that.

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TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.

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