Who's Talking About You Online?

Online Personal Brand

Do you know what people are saying about you online? You should. Your online personal brand is not a static thing. In fact, it’s not a thing at all. Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to burn, oxygen, wick, and wax. Remove any of these conditions and the light goes out.

Keep The Fire Of Your Brand Burning

If you’ve invested in building your brand, you will want to monitor it weekly to make sure it keeps burning. Of course, you will be guest posting, writing articles, and doing other things to feed the fire. But what if someone slanders you? How will you know about it? What if someone uses your name and you want to comment? What if someone else, with your name, has a drunken Facebook photo posted? Google is one way to find out, but I want to show you a new tool, one that is focused on the social web.

Social Mention, The New Google Alert

SocialMention.com surpasses Google Alerts by a long shot. The tool reaches deep into the catacombs of the social web, blogs, tweets, comments, questions, images, events, newsreels, and profiles for your name. Enter your name in quotation marks. Choose “All” and then search. And the robust tool searches “the universe” for any little tiny bit of mention about you.

How Do YOU Rank?

Social Mention gives you four grades, Strength, Sentiment, Passion, and Reach. Strength - The likelihood that your name is being mentioned right now. Sentiment - Ratio of mentions that are positive over the ones that are negative. Passion - How likely is it that people will be repeatedly talking about you. Reach - The number of people talking about you over the total number of mentions. Give this tool a try if you are serious about building a strong online reputation. Over time, you will begin to see your scores improve, which feels great.

Related Posts

5 Ways To Create A Consistent Brand Is Your Personal Brand Wrong?e 3 Ways To Get Employers To Take Your Brand Seriously Photo Credit: Shutterstock

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!