(function() { var cookie = 'rebelmouse_abtests='; cookie += '; Max-Age=0'; document.cookie = cookie + '; Path=/; SameSite=None; Secure'; })();

Online Personal Brand

Do you know what people are saying about you online? You should. Your online personal brand is not a static thing. In fact, it’s not a thing at all. Perhaps, a brand is best described as a process. Think of a candle. At first, the candle produces no flame. Then you strike a match, and light the wick. Then, the candle will burn just as long as there is something to burn, oxygen, wick, and wax. Remove any of these conditions and the light goes out.

Keep The Fire Of Your Brand Burning

If you’ve invested in building your brand, you will want to monitor it weekly to make sure it keeps burning. Of course, you will be guest posting, writing articles, and doing other things to feed the fire. But what if someone slanders you? How will you know about it? What if someone uses your name and you want to comment? What if someone else, with your name, has a drunken Facebook photo posted? Google is one way to find out, but I want to show you a new tool, one that is focused on the social web.

Social Mention, The New Google Alert

SocialMention.com surpasses Google Alerts by a long shot. The tool reaches deep into the catacombs of the social web, blogs, tweets, comments, questions, images, events, newsreels, and profiles for your name. Enter your name in quotation marks. Choose “All” and then search. And the robust tool searches “the universe” for any little tiny bit of mention about you.

How Do YOU Rank?

Social Mention gives you four grades, Strength, Sentiment, Passion, and Reach. Strength - The likelihood that your name is being mentioned right now. Sentiment - Ratio of mentions that are positive over the ones that are negative. Passion - How likely is it that people will be repeatedly talking about you. Reach - The number of people talking about you over the total number of mentions. Give this tool a try if you are serious about building a strong online reputation. Over time, you will begin to see your scores improve, which feels great.

Related Posts

5 Ways To Create A Consistent Brand Is Your Personal Brand Wrong?e 3 Ways To Get Employers To Take Your Brand Seriously Photo Credit: Shutterstock
Learn how to land a career you love

For many new graduates, moving from school into the workplace is a huge culture shock. They are going from an environment where everyone has been the same age and generational outlook to a suddenly diverse social environment with people of all ages and backgrounds present.

SHOW MORE Show less

Everyone wants a job that is stimulating and exciting. Unfortunately, many employees experience days or even long stretches where they become bored with their job or even fall into a rut that seems impossible to overcome.

SHOW MORE Show less

When managing a project, the project management team really needs to understand the expectations of top management as well as those of the key stakeholders who have a vested interest in the project.

SHOW MORE Show less

Latest