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When you’re unemployed, the thought of answering the simple question “What do you do?” can seem so daunting. What do you say? How can you answer the question without feeling embarrassed about your situation? What can you say to impress the person you’re talking to? First off, don’t feel embarrassed about being unemployed. Being in-between jobs isn’t anything to be ashamed of. Instead of saying “Right now, I’m unemployed but I’m looking for opportunities in the marketing space,” get more specific so the other person clearly understands how you add value. You can do that by using your branding statement. Your branding statement should be relatively short and answer three questions:


1. ) What type of problem do you solve for employers?

How do you save or make companies money using your skill set?

2.) How do you do it?

Get specific so the other person clearly understands but don’t be long-winded.

3.) What are you looking to do next?

Not only does this answer give the other person a good idea of what you do, but it shows them that you clearly understand how you add value to companies. This will make a great impression!
Learn how to land a career you love

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Whether you're new to LinkedIn or you're a seasoned user, connecting with new people can be a challenge, especially when you're not sure what to write in your LinkedIn invitation. You might be tempted to use the generic "I'd like to add you to my professional network on LinkedIn" template, but beware! By not personalizing your message, you could lose a precious opportunity to network.

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