Why Job Search Is Like Becoming The Next YouTube Star

Even if you've never posted a video to YouTube, you’ve probably watched ninja cats, epic fails, and blooper reels on repeat. YouTube is all about a community sharing and exchanging information with a single purpose: connection. Staring in your very own channel is all about standing out in a crowd and delivering an amazing performance. Sound familiar?

Job Search Is Like Becoming The Next YouTube Star

Blame It On The Marketing

What could be more important than getting your name out there? No matter how good your resume may be, if no one knows you than you may never get your big break. Are you in touch with the right people? Were you remarkable (literally)? And did they sing your praises to their friends? Word of mouth is what we share when we sign off on your talent and sign-up for more. Make sure the right people are tuning in.

You're Only As Good As Your Last Video (Or Job)

Was your last job five years ago? Were you doing more than flipping burgers? Long periods of unemployment or underemployment raise flags to potential employers. It’s not fair, but an assumption of laziness or lack of ambition may run parallel to limited work experience. Of course, this is not typically true but it does reveal a universal complaint about today’s job market: it takes a job to get a job. With that in mind, volunteering and post-graduate internships are a great place to gain experience. While a non-paying job may sound like a step backwards, it reveals a great deal of foresight and commitment. Padding your resume with successful non-paid positions shows a willingness to work absent of financial incentives. Everyone wants to hire someone who comes to work for more than just a paycheck. Prove your resolve.

Quality Over Quantity

Content is king, and your resume should reflect the best of your job history. When potential employers see that you've worked seven jobs in the past two years, your focus and work ethic may come into question. On the opposite end, if you’ve been unable to maintain a job for more than six months what's there to say you'll start now? Today, redefine your responsibilities or start working on a side-project in alignment with your long-term interests. You can tag any skill or qualification to your personal and professional experiences. The magic is in marketing: it’s all about the story you tell with an audience in mind.

Thanking Your Fans

Showing gratitude to those that supported you early will continue to pay dividends down the road. It’s family, friends and other early adopters that sustain us when doubt is the strongest. Acknowledge and appreciate their early arrival, and never depart from their good graces. They will always be your biggest fans so make sure to return the favor.

Be Different, But Not Too Different

The nature of attention is that it’s too good to be believed, yet too important to miss. You want to be different enough to distinguish yourself from all the other job applicants, but not so off the beaten path that you miss the mark. What we all crave is familiarity. We watch and work with people that remind us of ourselves. Stay ahead of the pack, but never separate yourself entirely.

Your Next Step

Google is like the all seeing and all-knowing great and powerful Wizard of Oz. Hard to detect and impossible to comprehend, there's a lot that happens behind the scenes. There's algorithms, bots and crawlers (oh my), but there's also a human element. At a time when so many are unemployed and looking for work, Google can connect you to the people, insights and resources to get you hired. Join us as we explore Google Search, Alerts, G+ and a host of other services that can help you land your dream job. In my webinar, "Googling for Jobs - How You Can Use Google To Find Your Next Job," I'll show you how you can use Google to find your next place of employment. WATCH WEBINAR NOW ►

Related Posts:

When To Turn Down A Job Offer Risks And Rewards Of Taking A Job You Don’t Want Why No One Is Calling You After You’ve Applied To Over 100 Jobs Online

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less