6 Steps For Product-Marketing 'Me'
Step 1 – Begin By Listing All Your Functional StrengthsSome examples are marketing, financial operations, research and development, information technology, engineering, strategic planning, etc. Some people have one while others may a few or even several. List as many as you can across the top of a page; and the more the better.
Step 2 – Determine What The Strengths In Step 1 Qualify You To DoWrite these “qualifications” under each functional strength listed. Do this for ANY organization, not just those you might want to consider today. Of course not every organization needs help in every area but you still need to know what you have in your armory. To do this you need to think in terms of the employers’ needs and not just in terms of your strengths.
Step 3 – Think Like An Employer; Think In Terms Of Problem-SolvingFor example, under “Marketing” you may list:
Identifying new markets for new products; Finding new usage for existing products; Improving corporate-client communications; Stimulating internal communications; Evaluating expansion opportunities; Stimulating sales; Writing brochures; Coordinating events
Some or all of these may be what your functional strength at the top of the page enables you to do for any employer. Think in terms of problems and opportunities and you’re thinking like an employer.