If your job search strategy keeps running into a brick wall whenever you send out your executive resume, or you're repeatedly receiving phone calls for lower paying positions that are below your capabilities, it may be time to re-examine your executive resume layout. One of the main things to remember is your executive resume is a strategic marketing tool and its main objective should be a “Sell Me” not “Tell Me” document. Creating a laundry list of job responsibilities and task-driven statements, on your executive resume only tells readers what you get paid to do. However, hiring managers and executive recruiters are interested in learning more about what you can do for them – the best way to highlight and illustrate that is through your qualifications, expertise, personal brand, length and breadth of experience, and bottom-line impact and quantifiable results. So, how do you make sure you are communicating all these factors in an executive resume? Here are seven steps to an attention-getting executive resume.
1. Have A Crystal, Clear ProfileYour executive resume is your personal marketing tool, and the product you are selling is YOU. At first glance – especially in the resume profile section - the reader should know immediately know who you are, the value you bring to the table, and what differentiates you from the rest of the pack. If you are unsure of your job target or immediate career goals, a generic, one-size-fits-all resume is not going to help you. Focused, targeted executive resumes are the only way to convince hiring managers you are the right person for the job. Which one of these executives would you trust as your next CFO? Candidate A: By training and professional experience, highly qualified in financial and strategic management of business in many industries. Candidate B: Performance-driven finance executive with deep expertise in spearheading initiatives that strengthen internal infrastructure, expand revenue-generating capabilities, and maximize ROI for start-up and high-growth companies.
2. Bring Your Differentiating Traits And Value To The Top Of The ResumeA key career marketing strategy is to determine how to stand out from your peers who have a similar career background and offer the same strengths to potential employers. Start off by extracting strong statements from your performance evaluations or management feedback reports to make an immediate connection with resume readers, generate real interest, and entice employers to call you in for a personal interview. Which of the following candidates would you be interested in meeting right away? Candidate A: Fifteen years experience supporting corporate IT operations and application development in complex 24x7 environments involving multi-site locations. Candidate B: Primary architect and pioneer of groundbreaking, “first-of-its-kind” technology initiatives that reposition companies for long-term sustainability and continued financial success. “He is truly a strategic thinker who can ascertain the business challenge and deliver an innovative, technology-driven solution.”
3. Avoid Vague, “Me-Oriented” Resume ObjectivesHook potential employers in with buying motivators. Instead including self-centered objective statement that screams, “I am only focused on my needs,” on your executive resume, incorporate brand-focused statements of value that show employers how they gain from bringing you on board. Which of the following candidate seems like the right fit for a manufacturing executive position? Candidate A: Seeking a challenging leadership position in manufacturing and product operations. Candidate B: Pioneering manufacturing executive with proven success in devising manufacturing and plant operating strategies that eliminate redundancies, increase production output, and deliver productivity, quality, and efficiency improvements.
4. Develop A Personal Brand And Branding Statement That SizzlesWhile your direct experience and executive qualifications help employers to determine whether you are a strong candidate, a strong personal brand and brand statement concisely captures your strengths, value, talents, and performance drivers. When used strategically on an executive resume along with a title header, it really makes a strong statement right away. For example:
SENIOR MARKETING EXECUTIVE
Telecommunications & Technology Services
Driving operational initiatives that propel revenue growth, expand market share, and increase competitive advantage for startup, international companies.