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3 Tips For Branding Yourself As A Business-Of-One

3 Tips For Branding Yourself As A Business-Of-One

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This post is part of the Professional Independence Project series.

As the world of work continues to change, the expectations have changed and you, as a solo professional, are in charge of all aspects of your career. You are expected to take the initiative, leave your comfort zone, advertise, market, and brand your unique value to employers. Here are a few tips to help you get started on branding yourself as a business-of-one.

1. Never Wait For Permission

If you have great ideas, then implement them. Don’t wait for permission to show others what value you bring. Get a team together, discuss your ideas, and move forward. This is how you will build your brand, your business-of-one and attract the attention of those who can boost your career to the next level.

2. Don’t Hide Your Accomplishments

If your supervisor isn’t sharing your accomplishments with higher level administration, make sure you do the sharing yourself. Keep everyone informed of what you are accomplishing. This doesn’t mean you have to brag and show off your accomplishments to everyone. Instead, make certain that you are receiving credit for the good things you are doing for your organization, acknowledge those who helped contribute and pay it forward whenever you get the chance. When others are aware of the good you are doing, it will make its way to those who can help move you up the professional ladder.

3. Don’t Let Anyone Outwork You

The actor Will Smith once said that he may not be the most talented person for the job, but one thing he guarantees is that no one will ever out work him. And, this gives him the advantage when it comes to be chosen for a job. This is an important quality to have when you are building your business-of-one. Working harder than anyone else proves that you hustle, you have a work ethic and you have determination. These qualities will  always overpower talent alone.

So remember, regardless of your professional situation, you are in control. You have the power to make your own decisions and change your situation for the best. So, isn’t it time to build your business-of-one, brand yourself an industry expert and work harder than everyone else to be the candidate of choice? Isn’t it time to go after what you want? OK, Let’s do this thing!

This post was originally published on an earlier date.

Photo Credit: Shutterstock


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Elizabeth Dexter-Wilson Elizabeth Dexter-Wilson is a job search coach as well as a higher education professional development consultant. Her mission is to help her clients find their professional mojo through purpose and passion and to help other professionals build strong services through innovative and cutting edge programming. She brings her expertise in career coaching, branding, professional etiquette, image consulting, social media and blogging. A self proclaimed “career geek”, Liz has over 18 years’ experience in higher education coaching University and College students as they transition from student to professional. Prior to her coaching and higher education experience, Liz worked in social services. She holds a Master of Science degree in College Student Affairs from Purdue University and is also certified in Corporate Etiquette and International Protocol Consulting through the Protocol School of Washington. When Liz is not coaching and blogging, she enjoys jewelry making, sewing, reading, watching sports and attempting to surf, play tennis and golf.