October 25, 2016
We’re all looking for shortcuts, tips, and tricks to make life easier—and why not job searching too? Here are my top four hacks for creating a cover letter that will help you stand out: Related: 5 Key Steps To A Cover Letter That Opens Doors
Lead With A QuestionWhat is the employer looking for, and how are you a fit for them? You can tell the employer what you bring to the table by asking them a question about what they need—but by phrasing it in a way that shows them YOU are the answer! An example would be: Do you need a sales director who can generate $1M in new business by the end of the 3rd quarter of 2016? The question itself implies that you’re the answer. And you can do this for any industry or position; all you need to know is what the employer needs and how you can solve the problem(s) they currently face.
Keep It ShortEmployers are short on time, and so simply hoping they’ll open a Word document cover letter isn’t ideal—and it probably won’t be read. Instead, when you e-mail your resume include your cover letter in the body of the e-mail and write it for a “mobile” audience. More and more employers are reviewing e-mails on mobile devices, so make sure your cover letter is short and doesn’t require a lot of scrolling to be read. Cap your cover letter at 150 words. Keeping it short will ensure you keep the employer’s attention.
Include MetricsGive the employer three short bullets that are metric-driven. It serves to validate your experience and accomplishments and gives them a picture of what you can offer. Make sure the three you choose are most relevant to the position and the employer’s needs—and also speak to how you’re a great FIT for the role. An example could be:
- 85% of my clients secured multiple interviews within 2 weeks.
- 99% of my clients had 5 or more interviews within 60 days.
- 50% of my clients increased their salary by 10%-30%.