10 Tips For A Powerful Elevator Speech

An elevator speech (ES) is becoming an important item in the toolkit of most people. It doesn’t matter if you are a job seeker, business person, or gainfully employed professional, you need a powerful elevator speech (ES) to extend and support your personal brand. Related: 4 Steps For Developing A Winning Elevator Pitch What you say and how you say it are equal parts to delivering an ES that will either cause people to take notice of you or go to sleep.


How To Deliver A Powerful Elevator Speech

Here are ten tips for ensuring you have an ES that packs a punch:

1. You Have To “Get” What's Unique About You

If you do nothing else, spend time truly getting what differentiates you, what causes you to stand out. This is what you want in your elevator speech.

2. It Has To Roll Off Your Tongue

You need to write it down and practice it so it becomes second nature to you. This will support a confident appearance when you say it.

3. One Sentence Is Usually Enough

Think short and sweet. Powerful is not lengthy or full of too many words. When you force yourself into one sentence, it causes you to think about each word more carefully so that each one tends to convey more.

4. Your Second Word Should Be A Verb

What do you do? For others? This also forces you into thinking about your results and accomplishments. Get a list of powerful verbs, look them up.

5. You Have To Believe It

If you develop an ES that embarrasses you or causes you to cringe, you either need to beef up your confidence or change what you’re saying about yourself.

6. Give It Attitude

If your ES doesn’t have energy or enthusiasm, then expect it to be received the same way. We like people with confidence and a bit of attitude about their abilities. You’re not bragging, but proud.

7. Smile

It’s hard not to love people who smile. It communicates warmth and confidence. You come across as engaging and someone people would like to know more about.

8. Shut Up

Once you’ve delivered your ES, stop yourself from saying anything else. I know this is a tough one, but people often blather on, which deflates the impact of your ES. When you stop talking, it will also prompt the person you are introducing yourself to to ask about you or introduce themselves. Both results are great.

9. Leave Them Wanting More

A great test of a powerful ES is if they ask you about what you’ve just said. Go have fun with this. Next time you attend a professional meeting, say your ES, shut up and see what happens.

10. Have A Few ES’s In Your Toolkit

ES’s are not one size fits all. You will discover that your audience will be a determining factor in what specific message you want to convey. Once you have your primary ES, think through the various groups of people you are likely to use it with. This will help you decide what needs to get tweaked to make it just right for that group of people. Your elevator speech is among the first things you do that will form an impression with others. You want it to be just like you – professional and well delivered. This post was originally published at an earlier date. Photo Credit: Shutterstock

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Diane submitted. She has recently worked with a co-worker on a group project. When it came time to present the project at a meeting, Diane let her co-worker present. While it went great, the co-worker proceed to take credit for nearly all of Diane's work. Frustrating to say the least!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less