Stylish! 3 Fashion Tips To Enhance Your Personal Brand

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” —Miuccia Prada. Your personal brand reflects who you are, what you stand for, and what you do. Your personal style is a great way to express these things. So, why do women feel uncomfortable using fashion as a business tool? Did you know that there are fashion tips to enhance your personal brand? Related: 3 Ways To Get Employers To Take Your Brand Even in this day and age, women are still wrestling with the idea that being interested in fashion as a professional business woman is frivolous (or even dangerous). “I see it going on all the time, women dressing down, blending in, and looking and becoming anonymous,” said Kristina Moore, Founder and Editor of “We’re so much better than that!”

Why It’s Important To Stand Out With Style

“It has never been more important [for a woman] to differentiate herself from the pack,” said Moore. “Fashion is an extremely effective business tool in today’s marketplace.” Having a fashion-forward appearance allows you to express your individuality through your style, allowing you to instantly communicate and reinforce your personal brand as a professional. “Today’s professional woman has to invent herself,” said Moore. “There is no model or mirror that’s going to reflect back to her, her identity.”

How To Enhance Your Personal Brand With Fashion

Even under the strictest of dress codes, even small personal style statements can have a profound positive impact on the job. Don’t let your personality and potential get lost in a sea of pantsuits. Check out these tips for standing out and embracing your inner fashionista:

1. Figure Out Who You Are

Knowing who you are is hugely important when determining how to present yourself as a brand. After all, how can you sell yourself to an employer or potential client without knowing exactly what you stand for? In his article, “How To Create A Personal Brand Without Being A Jerk,” Joshua Waldman presents a great way to determine your brand:
  • Think about three emotional words that best describe you (or, three adjectives you’d like to be described as). Write them down.
  • Then, think about what colors and images best represent those words.
Now, look at your clothes, shoes, accessories, and so on - Do they reflect your brand? If not, it might be worth a wardrobe update. “Develop your personal dress style, appearance, and image that consistently screams what you are about,” writes Deborah Shane in her article, “How To Be Memorable: Develop Your Unique Brand Style.”

2. Have A Signature Look Or Style

Aside from your awesome experience and pleasant demeanor, what will set you apart from the suits? What will people remember about you? What do you want people to remember about your appearance? Not sure what to wear? Here are a few ideas:
  • Wear an eye-catching piece of jewelry to jumpstart a conversation at a networking event.
  • Quickly capture your audience by wearing a personally flattering color at your next pitch meeting.
  • Wear modern, on-trend business appropriate outfits to visually send the message that you are an innovative and progressive professional.

3. Get Inspired

Need help getting inspired? Pinterest is a great place to get style ideas. It’s like the ultimate window shopping experience - from the comfort of your couch! There are TONS of great outfits and looks to work off of on Pinterest. Simply scroll down through the Fashion category (they have men’s and women’s) and see what you can find. Or, you can check out CAREEREALISM’s board, Career Style for Women (we have a men’s fashion board, too!). So, instead of reaching for the same old, bland shoes or blouses, try something different. Define yourself and reinforce your brand! “When professional women look good, they feel good,” said Moore, “and when they feel good, they’re unstoppable.”

Want to become a savvy job seeker? Here’s how...

Need more help? Check out our course selection! View our course offerings here! This post was originally published at an earlier date.

Related Posts

14 Things That Impact The Quality Of Your Personal Brand There’s No ‘I’ In Personal Brand How To Build A Dynamic Personal Brand   Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less