Social media is a great way to connect to friends and relatives. However, social media can also be used for self-promotion, self-branding and job search. This article looks at the application BeKnown for Facebook and the pros and cons of using the application for self-marketing and career growth.
BeKnown: Why Use a Facebook Application?Facebook is divided into two sections. The first is the personal Facebook used for personal connections and the second is Facebook Pages, designed for business. Pages can be linked with the personal Facebook. The two sides of Facebook often intermingle business with social interactions. However, the two are designed to be separate. Professional applications like BeKnown leverage the personal side of a person’s Facebook account. The two largest professional Facebook applications at the moment are BranchOut and BeKnown. BranchOut has been covered by this author on the website Noobpreneur and by others in separate articles. One of the most important things to understand about Facebook applications is that even though they work with Facebook and are for Facebook, they are not Facebook. Every Facebook application has its own user agreement and privacy contract. Using the application grants the application company access according to their contract. This usually includes a user’s list of friends as well as the user’s public information.
Who is BeKnown?Who is? Is one of the most important questions any job seeker, small business or self-employed consultant should ask... about himself or herself. This, rather than what a person does is increasingly important to employers and clients. Social media allows a client or employer to get answers to questions that are illegal to ask in a formal interview. Make sure the information on social media is favorable and accurate and in turn ask these same questions about companies and applications. BeKnown is owned and operated by Monster Worldwide one of the largest career building and job searching websites on the Internet. According to Alexa, Monster is ranked 139th in traffic in the US and it has a 2.5 star rating based on 12 reviews. BeKnown is ranked 65,538 is the U.S. and there are no Alexa reviews. BeKnown was launched in July 2011 and there was an initial flurry of activity after the website was launched. Compared to either LinkedIn, Pages or BranchOut BeKnown is still a relatively small community but it is linked to Monster. According to a survey conducted by the Society for Human Resource Management (SHRM) and AppData.com on March 9, 2012 the daily User numbers for the top three Facebook professional applications was:
- BranchOut = 540,000 daily users
- BeKnown = 9,000 daily users
- Glassdoor = 10,000 daily users (reported by company)