Yesterday, I was participating in YouTern's radio show discussing what students should know about resumes and job searches when we got a caller from North Carolina. As a career center adviser for a college, she wanted to know how to equip students in handling employer stereotyping and discrimination. Many of the students she was working with made it to the interview stage, but encountered racism and discrimination that ended up in them not getting the nod to be hired. What an absolutely life-crushing moment. Students emerge from school absolutely idealistic about the opportunities in front of them, only to have their biggest dreams squashed by small-minded employers who can’t see past their own bias to recognize the wealth of experience and ideas these students offer. Discrimination is a real problem that continues to afflict the workforce... whether employers admit it or not. So what kind of advice could the radio show panelists offer the adviser who was advocating for her students? The discussion between the three of us on the show split exactly three different ways. Eric, the moderator, suggested students should be proud and not be afraid to include information about affiliations that might reveal things about race, religion,political affiliations, and gender preferences. Bluntly, he said if employers were going to be discriminatory on those points, then the students probably didn’t want to work there. I absolutely applaud this viewpoint, and couldn’t agree more. But again, I see this as idealistic. The reality is there are a lot of employers out there who do not practice or follow through on diversity initiatives. This further limits the “pool” of jobs where these students can apply. Mark, the other panelist, suggested another approach. Students should be looking at smaller companies and start ups because they are starved for talent and are more quick to snap up qualified applicants regardless of their background. New businesses are definitely looking to gain the upper hand over competitors and the owners are more hungry for energy and talent. But the downside to this viewpoint is while bigger companies might have institutional discrimination at the center of their core, smaller companies often don’t have a formal human resources infrastructure to ensure discrimination doesn’t enter into some aspect of the application screening process. Who is to say at Friday at 5:00 PM the day the application closes, behind closed doors, the employer is sifting through the pile of resumes and sees something they don’t like? You know what happens next: “Oopsie... I never received that document.” My take on how to help the caller: Most career industry professionals counsel clients to leave off any personal activities not relevant to the job in order to neutralize the document from potential discriminatory practices. Does a potential employer need to be informed your religion? Is that relevant to the job being performed? My take: if it is not relevant, leave it off. That can help in getting to the interview. But the real tool in helping students navigate through the tricky waters of discriminatory employers lies in networking. Anything they can do to learn more about the target company culture and what they value is going to help them get past the interview… and into the job. By activating an internal advocate at the company, not only does that put more weight and gravitas to the student’s application, but this company “mole” can also give advice on what the employer values and if diversity is truly a company culture advocacy area. Many businesses purport to be focusing on diversity initiatives but stop short before actually “walking the walk” – so having someone on the inside can help give students a better perspective about a culture fit.
The leaves are changing, the kids are back in school, and that familiar chill is in the air. You think it's the perfect time to look for a job, and it is! But are your job search fears preventing you from making that leap?
It's not uncommon to feel lost when embarking on your job search journey. After all, school teaches us everything except how to get a job. What should you put on your resume? What questions should you ask in an interview? How can you stand out in the hiring process when there's so much competition?
Are you feeling spooked yet?
Believe it or not, there's no need to be afraid of the job search process! You can land your dream job with the right tools and strategy. You can find a job that won't give you nightmares. Here are three spooky secrets every job seeker should know as they look for a job this fall.
1. An Effective Job Search Starts With An Interview Bucket List
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Despite your fears, you've decided to take the plunge and look for a new job. You might be asking yourself, "Where do I start?" The answer is simple: start by creating an interview bucket list.
An interview bucket list is a list of 10-20 companies you'd love to work for. Are you passionate about a company's products or services? Do you feel connected to its mission? Can you relate to its values and beliefs as an organization? If you answer "yes" to any of these questions, that company probably belongs on your interview bucket list.
Once you create an interview bucket list, you'll be able to conduct a targeted job search, one with direction and a foundation upon which everything else will be built. An interview bucket list helps you focus your job search and networking strategies on the right opportunities, making it easier to get your foot in the door at one of your dream companies.
2. Your Job Application Needs To Disrupt Hiring Managers
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In order to stand out in the hiring process, you need to disrupt recruiters and hiring managers. You accomplish this by doing two things: optimizing your resume and writing a disruptive cover letter.
A well-optimized resume includes keywords from the job description. This ensures your resume gets past the ATS and into the hands of the hiring manager. Once it's in front of the hiring manager, it needs to grab and keep their attention. Quantifying your work experience—adding numbers to your bullet points—will make you stand out from other applicants. Hiring managers will want to know more about you and your accomplishments, and that's how you land a phone interview.
Before that, though, a hiring manager will read your cover letter. To disrupt them, you need to write a disruptive cover letter (obviously!). A disruptive cover letter gives you the opportunity to tell a story about why you feel connected to the company you're applying for. It's that storytelling aspect that will stand out to hiring managers and compel them to pick up the phone and give you a call.
3. Employers Hire You Based On 3 Things
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You can't get hired unless you know what employers are assessing you on in the interview process. While your skills and expertise matter, companies actually hire for three things: personality, aptitude, and experience (in that order).
Most job seekers don't realize how important it is to demonstrate their personality, aptitude, and experience in an interview. You could have the right experience for a job, but if the hiring manager doesn't think your personality is a good fit for the company culture, you probably won't get a job offer.
Make sure you demonstrate your soft skills and learn how to answer behavioral interview questions to prove you're the best candidate for the job you're applying for, not just the most qualified.
Want To Learn More Job Search Secrets?
As you look for a job this fall, it might be helpful to know some more spooky secrets so you can get over your job search fears and finally take control of your career.
We know the job search process can be scary. However, it's important to get clear on what you want to do next and focus on conducting a strategic job search, or what we refer to at Work It DAILY as job shopping. This is the only way to effectively market yourself to employers. If they can't see exactly where and how you add value, then that's going to decrease your chances of landing the job.
The competition is fierce, and there are a lot of factors that are out of your control. But the one factor you can control is your job search strategy, the tools and tactics you use to land a job.
If you want to learn the secrets to conducting a strategic job search, sign up for our Job Search Bootcamp, a two-hour, on-demand video workshop that comes with a free workbook.
In this video workshop, you'll learn:
- How to use backchanneling to get directly to hiring managers.
- The secret to using a connection story to stand out against the competition.
- How social media can be your secret weapon to get job interviews.
- The resume format that is getting job seekers more job interviews.
- And, a lot more hacks for job search success!
Let us show you the secrets to getting a new, better-paying job you actually love. Sign up for our Job Search Bootcamp today.
Are you ready to land the job of your dreams (and leave the job of your nightmares)?