We are living through one of the largest skills gaps in human history. Related: The ‘Skills Gap’ Issue For Job Seekers Mid-lifers and Millennials alike are unskilled for the demands of the workforce today and into the future. This skills gap has been driven by a technology surge in the early 2000’s that has spawned a new era of employment. These new areas of employment include an integration between business, marketing, and creative services. Many Baby Boomers who are currently in the corporate environment today have the appropriate skills and business acumen for the day to day operations and administrative tasks of their job. However, many of them are lacking new media marketing skills as well as skills in creative content development. What employers are looking for today and into the future are employees who are multi-faceted. The old school approach of getting a college degree in a specific field and throwing new skills out the window after graduation is over. These days, you must constantly be learning and re-learning new skills that are associated with your field. It’s no longer good enough for example, to simply be a marketing manager. You must also have a keen sense of content development and online marketing skills as opposed to just traditional marketing. As it pertains to the skills gap, Millennials are also at a tremendous disadvantage as they were educated in a college environment that doesn’t provide educational diversity. This can largely be blamed on a higher education system that hasn’t evolved with the needs of employers today. Both mid-lifers and Millennials can rejoice in a solution to gain the skills they so desperately desire without going back to college and without breaking the bank. The solution is online education. When I say online education I am not referring to distance learning programs from accredited universities. I’m referring to programs from industry-leading education platforms such as Lynda.com or Udemy.com. For less than $50/month Lynda.com gives you access to an ever-expanding catalog of courses taught by industry-leading experts from companies such as Adobe, Apple, and Microsoft. Udemy.com is also a valuable platform. Udemy has democratized education by offering individuals the ability to create educational courses based on their fields of expertise.' Although you may be skeptical about the quality of educational courses taught by regular people, fear not. Udemy courses are rated by students giving you an indication of the quality of each course. Udemy also offers a 100% money back guarantee if you are dissatisfied with a course you purchase. Both of these outlets offer beginner, intermediate and advanced level training in some of the hottest and most in demand skill sets of today including graphic design, web design, computer programming, app development, coding, Microsoft Office, video editing, social media marketing, and more. While skipping a 4-year degree or an MBA in replacement for higher education online may not be fully accepted just yet, it’s closer to mainstream adoption than you may think, as employers today are more interested in verifiable skills as opposed to simply having a college degree. A survey by Gallup states that “only 9% of business leaders say that the school on a candidate’s diploma is “very important,” compared to 84% assessing knowledge in the field and 79% looking at applied skills.” If you’re getting left behind in your career as a result of a skills deficiency, fear not. There is hope for you and it doesn’t require you to go back to college.
Finding a job during the holidays is no easy task. You have to navigate vacations, slow hiring processes, and increased competition. Yet with the right strategy, it can be done.
This time of year offers special opportunities for job seekers. Holiday networking events, for example, can be great chances to meet professionals you might not encounter otherwise. Additionally, some employers are still eager to fill positions before budgets reset or headcount is finalized in the new year, making it a prime time to stand out with a strategic approach.
Here are five ways you can stand out from the competition this holiday season and find a job before the end of the year.
1. Showcase The Right Skills On Your Resume
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When updating your resume, focus on aligning your experience with the specific demands of the industry. Go beyond just listing responsibilities; dig into job descriptions to identify the core skills that consistently appear for your target roles. By tailoring your resume with these keywords, you not only capture the attention of hiring managers but also boost your chances of passing applicant tracking systems (ATS), which are often programmed to scan for these key terms. It's all about keywords!
During the holiday season, hiring managers are often managing tight timelines and high demands, making it crucial for candidates to demonstrate that they’re ready to hit the ground running. Highlighting industry-relevant skills shows you're not only familiar with the landscape but also equipped to make an immediate impact. Be sure to include examples of how you've leveraged these core strengths in previous roles to support team goals or tackle challenges (aka quantify your work experience). The holidays are hectic, so share with the potential employer how you'll be a positive addition to the team by leveraging your strengths and emphasizing your value as a business-of-one.
2. Dress The Part
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Don't underestimate the power of a great first impression. Dress for the interview in professional attire. Even if the job description mentions a casual dress code, such as jeans and a sweatshirt, it’s essential to show respect for the employer by dressing in a way that demonstrates your commitment to making a positive impression. Wearing attire that reflects your professionalism shows you care about how you're perceived and the impression you leave on others.
Not sure what to wear? We recommend dressing conservatively in clothing one level above what the current employees at the company are wearing. You want to look professional, but not like you don't fit in with the workplace culture.
3. Show Your Connection To The Company
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Employers like to hire candidates who have a passion for what they do. Why? Because when people are passionate about their work, that enthusiasm often translates into a higher level of commitment, creativity, and productivity. This intrinsic motivation can lead to consistently strong performance and a positive impact on the team and company as a whole.
In your disruptive cover letter (and during your job interview), demonstrate how and why you admire the company. Highlight what you love most about their products and services. Give examples of how you have personally used them in your own life with success. The more you can show them you understand and respect the business, the more likely you'll impress the hiring manager and move forward in the interview process.
4. Demonstrate Your Value
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It's important to remember that you're a business-of-one, and you're trying to sell the service you provide as a business-of-one to employers (the customers who will be paying you for the service).
To find a job during the holidays, you must adequately demonstrate your value as a business-of-one and highlight your strengths and the specific benefits you bring as a potential employee throughout the hiring process. How do you do this? Well, make sure to quantify your work experience on your resume. Use numbers to showcase your accomplishments. Clearly state how you'll make or save the company money with your employment. Do this, and you'll easily become one of the top candidates for the position.
5. Express Gratitude
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The holidays are busy for everyone. When you're applying for jobs during the holiday season, keep gratitude in mind. This positive mindset not only helps you stay resilient but also shines through in your applications and interviews, leaving a memorable impression on potential employers.
After every job interview, always send a thank-you note. It's just the polite thing to do, and you'll score more points with the hiring manager. Even if you get rejected, or never hear back about a position, make sure you send an email thanking the employer for the opportunity and wish them the best of luck with finding the right job candidate.
Don't be bitter. Be gracious. You never know what will happen in the future. You might want to apply for another job at the company down the line. So, don't let your frustration get the best of you. Remember: If you get rejected, they didn't say, "No, not ever." They just said, "No, not today."
A successful holiday job search depends on a solid strategy. Follow the guidelines above and land a job this holiday season!
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