We are living through one of the largest skills gaps in human history. Related: The ‘Skills Gap’ Issue For Job Seekers Mid-lifers and Millennials alike are unskilled for the demands of the workforce today and into the future. This skills gap has been driven by a technology surge in the early 2000’s that has spawned a new era of employment. These new areas of employment include an integration between business, marketing, and creative services. Many Baby Boomers who are currently in the corporate environment today have the appropriate skills and business acumen for the day to day operations and administrative tasks of their job. However, many of them are lacking new media marketing skills as well as skills in creative content development. What employers are looking for today and into the future are employees who are multi-faceted. The old school approach of getting a college degree in a specific field and throwing new skills out the window after graduation is over. These days, you must constantly be learning and re-learning new skills that are associated with your field. It’s no longer good enough for example, to simply be a marketing manager. You must also have a keen sense of content development and online marketing skills as opposed to just traditional marketing. As it pertains to the skills gap, Millennials are also at a tremendous disadvantage as they were educated in a college environment that doesn’t provide educational diversity. This can largely be blamed on a higher education system that hasn’t evolved with the needs of employers today. Both mid-lifers and Millennials can rejoice in a solution to gain the skills they so desperately desire without going back to college and without breaking the bank. The solution is online education. When I say online education I am not referring to distance learning programs from accredited universities. I’m referring to programs from industry-leading education platforms such as Lynda.com or Udemy.com. For less than $50/month Lynda.com gives you access to an ever-expanding catalog of courses taught by industry-leading experts from companies such as Adobe, Apple, and Microsoft. Udemy.com is also a valuable platform. Udemy has democratized education by offering individuals the ability to create educational courses based on their fields of expertise.' Although you may be skeptical about the quality of educational courses taught by regular people, fear not. Udemy courses are rated by students giving you an indication of the quality of each course. Udemy also offers a 100% money back guarantee if you are dissatisfied with a course you purchase. Both of these outlets offer beginner, intermediate and advanced level training in some of the hottest and most in demand skill sets of today including graphic design, web design, computer programming, app development, coding, Microsoft Office, video editing, social media marketing, and more. While skipping a 4-year degree or an MBA in replacement for higher education online may not be fully accepted just yet, it’s closer to mainstream adoption than you may think, as employers today are more interested in verifiable skills as opposed to simply having a college degree. A survey by Gallup states that “only 9% of business leaders say that the school on a candidate’s diploma is “very important,” compared to 84% assessing knowledge in the field and 79% looking at applied skills.” If you’re getting left behind in your career as a result of a skills deficiency, fear not. There is hope for you and it doesn’t require you to go back to college.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
BigstockMake a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
- How did I learn about this job?
- How did I apply for the job?
- Did I earn an interview?
- What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
BigstockAre you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
Let's start with resumes!
Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers. It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
BigstockYour job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
- Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
- Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
- Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.