You’re engaged in a job search, and you’re on Twitter. What should you say in 140 characters or less that would help you reach your goal?
First of all, you have to identify your target audience and surmise what your target audience would be interested in. As a job seeker you primarily have two audiences: recruiters/hiring managers and colleagues who can refer you to openings. Fortunately for you, recruiters/hiring managers and colleagues have one very important thing in common. They are both looking for the best and the brightest. Recruiters/hiring managers want to identify the cream of the crop when searching for the ideal candidate. Colleagues also want to refer those who will make them look good in the eyes of the company that they refer people to. So your task as a job seeker is to demonstrate you are on top of your field.
Simply advertising the fact you are looking for a job is not sufficient, and if overdone, can prove your undoing. Instead you need to devise a job search strategy that reaches your target audience effectively. One method that you can incorporate into your strategy is tweeting the URLs of articles that discuss new trends in your industry and/or profession. This subtly shows that you are savvy about what is going in your field. This is especially important for people who have been unemployed for awhile because it is easy for employers to assume that if you have been out of work for some time that you are not current with your field.
Another part of your overall job strategy can be to maintain a blog and comment on different aspects of your field. You can tweet the URLs of your different blog posts along with a very brief description to entice your followers to go to your blog. (Using a URL shortener such as bit.ly will give you a few more characters to share more information with your followers.) In addition, you can highlight information that you receive at professional association meetings or professional conferences on your blog, again directing your target audience to your blog posts.
Yet another tactic is to provide links to news videos that are related to your field. For example, if there is a news story about how the proposed financial reform of Wall Street will impact the financial services industry, you can share that video via Twitter. Your audience will appreciate the timely information and also view you positively as a professional because you are sharing useful information.
In order to increase the likelihood of your tweets being found by the right people, you should use hashtags that relate to your field. You may need to do a little research by using variations of different keywords related to your field to find hashtags that are commonly used, but it will be worth your while to do so if hiring managers and recruiters find you as a result.
Lastly, you can increase the visibility of your tweets by connecting your Twitter account to your LinkedIn account so that your tweets automatically show up in your LinkedIn status bar. LinkedIn and Twitter can be used together effectively in a social media job search since they are complementary in nature. Twitter’s brevity is its strength, but LinkedIn allows you as the job seeker to go into much more detail about your professional background.
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There you are: sitting on the beach, covered in sunscreen, reading your favorite book, drinking your favorite drink under the cool shade of an umbrella. Life doesn't get any better than this. Suddenly, a door slams, a phone rings, a printer turns on. You jolt back into consciousness. You're at work, sitting in your cubicle, without even a hint of sunshine streaming in from outside.
When you're working a full-time job, finding time to enjoy the warm, bright summer weather can be a challenge. This is especially true for young professionals, as many of them are used to having summers off (or, at the very least, having a flexible summer schedule). But there's no need to feel trapped behind your cubicle walls. Go out and enjoy summer!
Here are a few tips for making the most of your summer while working full time.
1. Grab Some Foldable Chairs
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Keep a couple of foldable camping chairs at the office so you and a co-worker can catch some rays during lunch—whether it's in the park or the parking lot.
2. Keep A Beach Bag In Your Car
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Keep a bag full of summer supplies for your favorite summer activities. Having a bag (or, in my case, a backseat) full of towels, sunscreen, and swimwear keeps you prepared for anything. Friends hitting up the pool after work? You're covered. Once the clock strikes five, you can head to your destination of choice immediately.
3. Plan An Office Outing
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Plan an office field trip to the beach, the park, or the pool. Just do something fun so your brain can recharge and refresh!
4. Organize Group Walks
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Get a bunch of co-workers together and go on regular walks around town during lunch. (Or you could suggest a quick jaunt over to the ice cream shop.) This is a great way to get some fresh air, sunshine, and exercise.
5. Eat Lunch At The Park
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When you find yourself eating out, hit up places with a deck, porch, or patio of some sort. Obviously, eating out every day isn't really a feasible option for most of us, so look into alternative ideas as well. Pack a lunch and hit the park for your own little picnic.
6. Organize Office Sports
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Whether it's setting up an official office sports team or just hanging out with your colleagues a few times a week, playing sports is a great way to get out and enjoy the weather. Have a field nearby? Try setting up some slow-pitch softball games. Or see if you can get a basketball hoop for the office so you and a few co-workers can shoot some hoops at lunch.
7. Join A Professional Group
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During the summer, professional networking groups often have fun events like harbor cruises, pub crawls, and outdoor mixers. Find a professional group in your area and make networking fun this summer.
8. Have An Office BBQ
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Get your grill on! Talk to your boss about setting up an office BBQ. Ask everyone to contribute their favorite dish, side, or drink. Fire up the grill and relax! Hey, it's summer after all.
9. Wake Up Early
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Yes, yes, I know...waking up early is an incredibly painful and unbearable experience for some of us, but waking up even an hour earlier has its benefits—especially in the summer. Go for a morning run, putter around in the garden, or watch the sunrise with a loved one. Talk about starting the day off right!
10. Strategically Use Your Time Off
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Strategically use your vacation days around holidays. This way, you can make a potentially long weekend longer without having to use too much of your precious vacation time. Half days are also pretty awesome. It's amazing how much you can do with four extra hours! If you want an early weekend but don't want to burn up your vacation days too quickly, try taking a half day on a Friday instead of using a full day off.
11. Bike To Work
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If you're one of the lucky few who live within walking or biking distance of work, take advantage of it! Not only will you get plenty of fresh air, but you'll also save money on gas, which is always a plus!
There are plenty of easy ways to enjoy summer when you work a full-time job. So this summer, try out a few of these ideas and make the most of the sunshine and warm weather—while they're still around!
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