Many LinkedIn members wonder how to increase their number of connections in a short period of time. Others wonder if it’s a question of quantity versus quality. The truth is quantity and quality both matter when it comes to leveraging the power of social media for your job search. Let’s start with quantity. Quality doesn’t matter much if you only have two or three connections. You’re not likely to get very far with your networking efforts if your number of connections is miniscule. By the same token, having 10,000 people in your network doesn’t mean much if you don’t have relationships with any of these people, and none of them would be willing to help you if you ask. One way to grow your number of total connections and increase your reach across LinkedIn is to actively seek out very well connected members to invite into your network. Someone who is a LinkedIn Open Networker (LION) with thousands of connections can boost your total number of connections exponentially because the people who are in that person’s first level of connections automatically become your second level connections. If, for example, Michael M. is a LION and has 7,000 first level connections, those 7,000 connections become your 7,000 second level connections once Michael M. becomes a part of your network. If you connect with just five to 10 LIONs, your total number of connections will explode very quickly. With a large number of total connections, you now have the power to connect with an even larger number of people and reach out to them for assistance with your job search. So, if you want to reach Manager X at Company Y, it is very likely that someone in your network will be connected to Manager X. You can find out how well (or not so well) connected you are on LinkedIn by hovering over the Contacts tab and clicking on Network Statistics. LinkedIn will tell you how many people are in your first, second, and third level connections. Another way to grow your connections is to join groups. You can send messages to other group members without having to use InMail. You can also increase the quality of your connections by strategically joining groups that are related to your field. Search for groups by keyword and then join groups that are large and very active. This gives you fertile ground for connecting with people who are knowledgeable in your field and who are in a position to refer you to job vacancies. An added benefit is that groups are a good way to raise your visibility. You can respond to questions posted on the groups as well as news items. If you craft well thought out responses, it will give other group members a reason to reach out to you and invite you into their networks. And of course you can send invitations to group members as well. You should keep in mind though LinkedIn gives you a total of 3,000 invitations you can use for the duration of your membership on the site. So, even though 3,000 sounds like a large number, if you are aggressively networking, you can run out of invitations. But even if that happens, other people can still invite you into their networks.
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products