The job search competition is fierce - there's no denying that. All the career gurus are advising you to build your brand, get online, tap into the hidden market, launch a strategic job search campaign... but, have we failed to tell you that you need to be a superstar? With so many qualified professionals seeking employment, it's not enough you are competent, smart, and experienced. Nope, it is not. Your self-marketing must pack power, make a memorable impression, and "wow" your prospective employers.
April 11, 2013