Believe it or not, job security does exist and you don’t have to stab people in the back, work long hours, and kiss your boss’s rear to achieve it. Related:Is Personal Branding Really That Important Or Is It All Hype? Two generations ago, we let a myth slip into our consciousness that job security was over. We looked at the world, the on-coming surge in the global economy as well as employment trends. From this data, we determined that there was a downward trend in employee longevity. Employees were becoming employed at the same company for a shorter and shorter duration. The one and only proven and tested formula for job security is to build a personal brand. These days, employers aren’t interested in your years of dedication or hard work. They will only hire and retain employees who have a proven track record and can achieve results. This is why a personal brand is so important. A personal brand constantly reminds an employer of your value. This is important when budget cuts come down the pipeline, because your personal brand could spare you the rod when your boss is faced with laying you off or your mediocre colleagues. Properly formatted resume + Website portfolio + Blog + Network + Skills training + References + Book = Personal brand One thing to keep in mind - as it pertains to job security - is that job security is no longer defined as maintaining employment at the same place for an extended duration. In fact, I would argue that staying employed at the same place for more than five years is a terrible idea. You’ll lose out on a well-rounded career experience; you’ll lose opportunities to learn new skills and you’ll earn less money over the lifetime of your career. All of that being said, the real threat employees face today isn’t just about losing their job after a couple of years. The real threat is becoming irrelevant and out-dated, which could dramatically reduce your opportunity to gain employment in your industry over-time. Ask anyone who’s currently 50 and struggling to gain employment post-recession, they’ll tell you, as they identify with this problem more than most. Personal branding is real. It’s not hype and it’s absolutely necessary for survival and job security.
Everyone has heard of New Year's resolutions. You know, those promises we make to ourselves about things we'll do better in the year ahead. Sometimes these resolutions work, while other times we end up with gym memberships we never use! But have you ever heard of a career resolution? It's actually the same thing as a New Year's resolution, only career-focused.
However, with something as important as a career, you don't want to break these resolutions. That's why it's important to keep these goals manageable.
Here are four simple career resolutions that are easy to stick to and achieve.
Be Self-Aware Of Where You Stand In Your CareerBigstock
Being honest and self-aware of where you are in your career is the most important step in making strong career resolutions. If your career is going nowhere and you're unhappy, then it may be time to consider a career change, which will take you down a different path entirely.
But if you're happy and in good standing with your career, it's a lot easier to set goals for the year and build out a long-term career plan.
Find A Way To Grow Your CareerBigstock
Career growth is a very broad spectrum that means something different to everyone. It could be something as simple as improving on a weakness or building on a strength. It could also be learning a new skill or taking on additional responsibilities at work.
On a larger level, it could be seeking a promotion or moving into a leadership role.
Whatever the goal is, make sure it includes growing professionally. The worst thing you can do is stay the same! If you're not growing your career, you're dying—and becoming a lot less valuable to your employer. There are always ways to upskill!
Better Serve Your Professional Network
With current colleagues, former colleagues, and other professional acquaintances, you've probably built a solid professional network through the years. A strong professional network can come in handy if you lose your job or are looking to make a career change. However, you shouldn't just rely on your network when you're in need!
It's important to find ways to offer value to your network. This could include checking in with members of your network from time to time. Exchange messages on LinkedIn to see how they're doing or share relevant content of interest. If you can help someone in your network going through a career challenge, you should!
Maintaining a strong professional network is like an investment. If you want it to pay off, you have to put some time into it and be consistent.
Take Care Of Yourself
Working on your career is hard work! It's okay to be selfish sometimes. Whether you're working to grow your career or looking for a new job, it's important to find balance.
Your family and health always come first, so make sure your career goals don't interfere with that. If you want to set aside time during the week to work on your career that's fine, but don't miss important family events or milestones.
Don't let your career goals get in the way of your health goals. Go to the gym, take a walk, or go for a jog. Balance is key to maintaining healthy career and life goals. Sometimes you just need to adjust that balance as you go.
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This article was originally published at an earlier date.