5 Reasons Job Seekers Should Use Twitter

Think Twitter is a joke? Some say, "yes." There are great reasons for taking Twitter seriously, however, especially when one considers it a new job search tool that hasn’t been fully tapped. Currently other job search methods (posting your resume with job boards and e-mailing your resume to recruiters), what we might call traditional job search techniques, are continuously eroding in effectiveness. In order to fully understand why Twitter has become a front-running tool, job seekers need only recognize several core changes that have occurred across the hiring landscape: First, recruitment firms were struggling even before the recession hit — especially those less established. Employers are always looking for ways to cut costs, regardless of what the market is doing — and recruiters seem to be experiencing the brunt of it. Some might say employers’ new vision isn’t unfounded. When you factor recruitment firms charge fees between 3% and 15%, hiring costs can get out of hand even for the most financially stable employers. The cost of hiring an executive with a $100,000 salary for example costs the hiring company upwards of $15,000. Recruiters do provide a very valuable service, such as resume sourcing and pre-screening of candidates, but hiring companies seem increasingly fixated on the costs of doing business, and how to go about reducing it. What’s the lesson here? Recruitment firms can be a great resource, but don’t overlook the importance of contacting employers directly, using services such as Twitter to make it happen. Second, an estimated 15 million people are unemployed. Fifteen million is a conservative number when you consider there are millions more out of work, no longer drawing unemployment benefits nor looking for employment. At one time, we were experiencing the longest recession in history since the 1940s, and some experts speculate it will take several years (possibly into 2018 or longer) to regain those jobs lost and before unemployment numbers get back to acceptable levels. When factoring all the doom and gloom, job seekers need great new ways to build relationships and uncover job leads... beyond just those status quo. What’s the lesson here? Twitter isn’t saturated with job seekers just yet, and if utilized correctly, it can serve as another resource to generate a nice return for you. Third, few other tools like Twitter give you near direct access to hiring agents. Ideally, two-way tweeting does require approval from both parties though. You follow HiringJim, HiringJim follows you back. Should HiringJim opt not to follow you, however, communication between the two of you becomes more difficult as Direct Messaging (DM) from you to him is impossible. Note: You can submit an open message but the chance of HiringJim receiving it isn’t a sure thing — it’s worth a shot though, and may get you on his radar. What’s the lesson here? Twitter is another channel for getting in touch with the right people, at the right time. Fourth, Twitter creates a network like no other. You’d be hard pressed to go anywhere online and not learn networking is still the number one way of locating jobs. Proof of this is represented by hiring companies increasing their use of employee referral programs, meaning they are encouraging employees to refer friends, family, and colleagues for open positions. Can you blame them? The price is right. What’s the lesson here? If you’ve been ignoring your network, you can no longer afford to do so. Networking is the pivotal focus of Internet 2.0, and hiring companies are recognizing this as well. Twitter is part of Internet 2.0, and frankly one of the easiest ways to keep continued, day-to-day contact with your network. Lastly, we go with what works... and Twitter is giving us results! Business professionals tend to stick with what works, right? An old CNNMoney.com article entitled, "HR by Twitter," highlights the success of Breaking Point Systems (BPS) with hiring a new Marketing Director. The VP of Marketing, Pam O’Neal, stated the company opted to use Twitter to attract a marketing professional with social media expertise. Photo credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less