On December 13, 2011, LinkedIn released its most overused buzzwords list for 2011. Here is the list of the top 10, with “creative” reigning at the top. When a particular country or countries stood out for overuse of a term, the country name(s) are listed in parentheses:
Creative (Australia, Canada, Germany, the Netherlands, the United Kingdom and the United States)
The good news? Some people heeded last year’s list and stopped overusing at least some of the following 2010 overused buzzwords:
Extensive experience
Innovative
Motivated
Results-oriented
Dynamic
Proven track record
Team player
Fast-paced
Problem solver
Entrepreneurial
The four exact matches between 2010 and 2011 years are “motivated,” “dynamic,” “innovative” and “extensive experience.” There are also some near matches with “problem solving” vs. “problem solver” and “proven track record” versus “track record” (I personally have tired of all of these terms).
I believe job seekers and career professionals have done some good work changing the landscape — four of the terms on the list have changed, and all of them have changed rank. Let’s face it: There will be overused words every year. I’m just glad to see we’re learning lessons along the way.
How Creative Are You?
This year’s primary lesson: Don’t say you are “creative” – demonstrate your creativity! Design and upload a PowerPoint presentation to SlideShare and post it to your LinkedIn profile. Give examples of marketing strategies you devised. Include your artistic portfolio in your profile. And don’t use the same words everyone else is using! We now know that asserting you are “creative” is a sure way to prove that you are not.
Met or Exceeded Organizational Goals?
“Organizational” is a bit tougher. How do you say you met organizational goals without saying you met organizational goals? One thing to keep in mind is that of course you are going to strive for and meet organizational goals! What other goals would you possibly want to report? I admit I will be a little sad to let this term go, but I see the point of finding alternatives. “Meet targeted goals” would be just as effective (oh did I say “effective”? Send me to India where I’ll be in good company!) Or perhaps a chart of goals versus accomplishments would obviate the need for the term “organizational.” I predict that next year “goal(s)” and “target(s)” will top this list.
Devise an Effective Strategy Lately?
Thankfully there are a multitude of ways to convey the concept of “effective.” “Successful” is the clearest alternative, followed by “winning,” “profitable,” “lucrative,” “productive,” “fruitful,” “targeted” and even “efficacious” (I don’t love that last one as a resume/profile adjective). Take your pick or find another way to say what you mean! (Sometimes you can just leave out the adjective completely, as I did by avoiding “find another effective way” in that last sentence.)
As for “extensive experience” and “track record,” these terms are like nails on a blackboard to me. I see them a lot and make short work of them on my resumes.
How many of these top 10 overused words show up in your LinkedIn profile? Please share below.
Red innovation button image from Shutterstock
The leaves are changing, the kids are back in school, and that familiar chill is in the air. You think it's the perfect time to look for a job, and it is! But are your job search fears preventing you from making that leap?
It's not uncommon to feel lost when embarking on your job search journey. After all, school teaches us everything except how to get a job. What should you put on your resume? What questions should you ask in an interview? How can you stand out in the hiring process when there's so much competition?
Are you feeling spooked yet?
Believe it or not, there's no need to be afraid of the job search process! You can land your dream job with the right tools and strategy. You can find a job that won't give you nightmares. Here are three spooky secrets every job seeker should know as they look for a job this fall.
1. An Effective Job Search Starts With An Interview Bucket List
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Despite your fears, you've decided to take the plunge and look for a new job. You might be asking yourself, "Where do I start?" The answer is simple: start by creating an interview bucket list.
An interview bucket list is a list of 10-20 companies you'd love to work for. Are you passionate about a company's products or services? Do you feel connected to its mission? Can you relate to its values and beliefs as an organization? If you answer "yes" to any of these questions, that company probably belongs on your interview bucket list.
Once you create an interview bucket list, you'll be able to conduct a targeted job search, one with direction and a foundation upon which everything else will be built. An interview bucket list helps you focus your job search and networking strategies on the right opportunities, making it easier to get your foot in the door at one of your dream companies.
2. Your Job Application Needs To Disrupt Hiring Managers
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In order to stand out in the hiring process, you need to disrupt recruiters and hiring managers. You accomplish this by doing two things: optimizing your resume and writing a disruptive cover letter.
A well-optimized resume includes keywords from the job description. This ensures your resume gets past the ATS and into the hands of the hiring manager. Once it's in front of the hiring manager, it needs to grab and keep their attention. Quantifying your work experience—adding numbers to your bullet points—will make you stand out from other applicants. Hiring managers will want to know more about you and your accomplishments, and that's how you land a phone interview.
Before that, though, a hiring manager will read your cover letter. To disrupt them, you need to write a disruptive cover letter (obviously!). A disruptive cover letter gives you the opportunity to tell a story about why you feel connected to the company you're applying for. It's that storytelling aspect that will stand out to hiring managers and compel them to pick up the phone and give you a call.
3. Employers Hire You Based On 3 Things
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You can't get hired unless you know what employers are assessing you on in the interview process. While your skills and expertise matter, companies actually hire for three things: personality, aptitude, and experience (in that order).
Most job seekers don't realize how important it is to demonstrate their personality, aptitude, and experience in an interview. You could have the right experience for a job, but if the hiring manager doesn't think your personality is a good fit for the company culture, you probably won't get a job offer.
Make sure you demonstrate your soft skills and learn how to answer behavioral interview questions to prove you're the best candidate for the job you're applying for, not just the most qualified.
Want To Learn More Job Search Secrets?
As you look for a job this fall, it might be helpful to know some more spooky secrets so you can get over your job search fears and finally take control of your career.
We know the job search process can be scary. However, it's important to get clear on what you want to do next and focus on conducting a strategic job search, or what we refer to at Work It DAILY as job shopping. This is the only way to effectively market yourself to employers. If they can't see exactly where and how you add value, then that's going to decrease your chances of landing the job.
The competition is fierce, and there are a lot of factors that are out of your control. But the one factor you can control is your job search strategy, the tools and tactics you use to land a job.
If you want to learn the secrets to conducting a strategic job search, sign up for our Job Search Bootcamp, a two-hour, on-demand video workshop that comes with a free workbook.
In this video workshop, you'll learn:
How to use backchanneling to get directly to hiring managers.
The secret to using a connection story to stand out against the competition.
How social media can be your secret weapon to get job interviews.
The resume format that is getting job seekers more job interviews.