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During one of our Career Q&A shows, we received the following question: “When it comes to your LinkedIn Headline, should you use your previous/current job title, or should you use something else?” Great question! Having a good LinkedIn strategy is essential if you want to find a job. Without one, you’re basically shooting in the dark. So, what should you include in your LinkedIn Headline? Here’s our Career Q&A Quick Tip from J.T. O’Donnell, LinkedIn Influencer and founder of CAREEREALISM.com.


Include Industry-Specific Keywords In Your LinkedIn Headline

Your LinkedIn Headline should be made up of keywords that describe your brand effectively. It’s important to include specific keywords in your headline because, when recruiters or potential employers search for candidates on LinkedIn, they use industry-specific keywords. If your profile doesn’t have them, you won’t show up in those searches (which is a problem!)

Important Things To Note:

  • Your headline should incorporate your key skill sets, traits, and industry
  • If you’re in a niche industry, include niche skill sets in your headline
  • Including specific keywords in your headline statistically increases your chances of showing up in a recruiter’s search
If you’re interested in learning more about creating a better LinkedIn strategy, join us on Mondays at 1pm EST for our NEW live show, LinkedIn Lab - where you can get your toughest questions about LinkedIn answered by a REAL career coach! Check out our schedule HERE.
Learn how to land a career you love

Thank you for registering for our free training, "4 Steps to Unlocking Your Career Potential So You Can (FINALLY) Find A Job You Like".

Check your email for instructions to access the event at the time you chose.

See you there!

Sincerely,

JT


I have seen business roles defined in ways that confuse many individuals because of the close connections to other positions. These may be the same roles that you have questioned during your professional career.

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