LinkedIn SWAM And What You Can Do About It
If you are on LinkedIn a lot, like I am, starting and participating in group discussions, you may have had this happen to you: you post a new thought or article in a group, but it doesn’t show up. You wonder, “What the heck, did I do something wrong?” Sometimes, your post shows up a day or two later, sometimes not. You scratch your head, confused. Sound familiar? Related: The Ultimate LinkedIn Checklist In the past months, there’s been a lot of grumbling about LinkedIn’s policy about putting group participants on moderated status. Site-Wide Automated Monitoring, or SWAM as it’s become known, was intended as a way to discourage spamming or other violations of a group’s rules. That’s a good thing, right? Well, yes and no. Yes, because very few of us appreciate being bombarded with self-serving or irrelevant posts from another member of one of our groups. LinkedIn’s approach allows group moderators to block those sorts of posts by putting that member’s posts on moderated status. Every post from a moderated participant must be approved before it’s posted to the group. It used to be that participants who were flagged this way would remain in that status indefinitely, however in February 2014 LinkedIn amended its policy to say that the length of time a participant would remain in that status “typically lasts a few weeks.” Where the policy is not a good thing, however, is in its far-reaching effects as well as its lack of checks and balances. Anyone who has been flagged in any of their groups for any reason is subsequently put on moderated status in all of their groups. Hence, the “System-Wide” part of the acronym. That can be extremely punitive for someone who participates in dozens of groups (and yes, there are those who do!), especially because many group moderators seldom, if ever, clear their queue of comments awaiting moderation. For those participants who are using group membership to raise awareness of their services or brand, this has been an extremely detrimental policy. Especially if they were put on moderated status through no fault of their own! And that brings me to the other drawback of this system: there have been countless reports of people being put on moderated status for no justified reason. A recent Forbes article estimated that as many as 10 million LinkedIn users might be unfairly placed on moderated status. I’ve heard of moderators blocking comments from competitors through this policy. I’ve also heard of a group participant being blocked as revenge for refusing to endorse or recommend someone who was a stranger to him. Hey, not everyone on LinkedIn acts professionally. But the problem lies in the fact that once a person has been placed on moderated status in any group, and thus blocked from participating in all of their groups... there’s no easy way to fix it. So, is there anything within your power that you can do in order to avoid the undesirable SWAM status? Yes.
- Follow the rules. You’re held accountable for each group’s rules even if you’re unaware of them, so take the time to familiarize yourself with the guidelines before posting.
- Contribute. Make an effort to comment on threads before you begin posting your own. You’ll be less likely to be perceived as a spammer if you’re contributing something to the group’s conversation.
- Tailor your posts. Each of your posts should directly relate to the group’s purpose or interests. Don’t post anything off-topic.
- Spurn spam. Avoid posting anything sales-y/smarmy/self-promotional… it’s the surest way to turn off your group’s member or moderator.
- Be diplomatic. You won’t agree with everything said by other members, but be sure to state your opinion respectfully.
- Sever ties. I don’t like having to say this, but… if you suspect that a moderator might have it in for you, you might be better off withdrawing from that group. Otherwise, that one disgruntled moderator might jeopardize your status in all of your groups.