After interviews, job seekers typically send nondescript, cookie-cutter thank-you notes: “It was a pleasure meeting you and I appreciate the time you spent speaking with me. I know I can add significant value to your team,” but, these letters are often disregarded and turn out to be a waste of time.
Related:The Best Interview Follow Up Checklist
To ensure your letters stand out from the competition, it is important to rethink how you approach them.
Understand the purpose of your thank-you letters is to get you another meeting and to further sell yourself into that position, which can easily be accomplished if you incorporate a new spin on the thank-you letters of ol’.
Here are three ways to turn bland and ineffective thank you letters into offer-winning sales documents:
Overcome Objections:
“You’re right. I do not have experience selling HR solutions, but I can assure you in my current and previous roles I successfully sold products and services that were new to me. My approach? Learn what makes that service unique and how it fills a void for the client; once I know that, I can sell benefits which, rather than features, naturally address the true concerns of the client.”
Share How You Have Solved A Similar Problem:
“I have met the challenges of employee retention you are currently facing in your department. As a VP of Human Resources at XY Corporation, I made employee recognition frequent and peer-driven by forming committees and programs for employees to recognize each other with various awards (such as "above and beyond the call of duty"), improving employee retention 15% in two years.”
Highlight Qualifications Missed In Interview:
“During our fast-paced, exciting discussion, I neglected to tell you I spent much of my childhood in Hong Kong and have been back many times as an adult. I am very comfortable with international travel and am in a place in my life where I would welcome it. Given your aggressive goal to double your current revenue in international markets such as Hong Kong, I feel I would be a natural fit.”
After the interview is no time to stop selling. In fact, it is the ideal time to address objections, share an idea/proposal, explain how you have already done the job and, lest I forget, thank them for their time.
Remember, the purpose of a thank-you letter is to get you to the next meeting, so keep your letters interesting, compelling and unique and ditch the bland and boring ones!
This post was originally published on an earlier date.
The leaves are changing, the kids are back in school, and that familiar chill is in the air. You think it's the perfect time to look for a job, and it is! But are your job search fears preventing you from making that leap?
It's not uncommon to feel lost when embarking on your job search journey. After all, school teaches us everything except how to get a job. What should you put on your resume? What questions should you ask in an interview? How can you stand out in the hiring process when there's so much competition?
Are you feeling spooked yet?
Believe it or not, there's no need to be afraid of the job search process! You can land your dream job with the right tools and strategy. You can find a job that won't give you nightmares. Here are three spooky secrets every job seeker should know as they look for a job this fall.
1. An Effective Job Search Starts With An Interview Bucket List
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Despite your fears, you've decided to take the plunge and look for a new job. You might be asking yourself, "Where do I start?" The answer is simple: start by creating an interview bucket list.
An interview bucket list is a list of 10-20 companies you'd love to work for. Are you passionate about a company's products or services? Do you feel connected to its mission? Can you relate to its values and beliefs as an organization? If you answer "yes" to any of these questions, that company probably belongs on your interview bucket list.
Once you create an interview bucket list, you'll be able to conduct a targeted job search, one with direction and a foundation upon which everything else will be built. An interview bucket list helps you focus your job search and networking strategies on the right opportunities, making it easier to get your foot in the door at one of your dream companies.
2. Your Job Application Needs To Disrupt Hiring Managers
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In order to stand out in the hiring process, you need to disrupt recruiters and hiring managers. You accomplish this by doing two things: optimizing your resume and writing a disruptive cover letter.
A well-optimized resume includes keywords from the job description. This ensures your resume gets past the ATS and into the hands of the hiring manager. Once it's in front of the hiring manager, it needs to grab and keep their attention. Quantifying your work experience—adding numbers to your bullet points—will make you stand out from other applicants. Hiring managers will want to know more about you and your accomplishments, and that's how you land a phone interview.
Before that, though, a hiring manager will read your cover letter. To disrupt them, you need to write a disruptive cover letter (obviously!). A disruptive cover letter gives you the opportunity to tell a story about why you feel connected to the company you're applying for. It's that storytelling aspect that will stand out to hiring managers and compel them to pick up the phone and give you a call.
3. Employers Hire You Based On 3 Things
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You can't get hired unless you know what employers are assessing you on in the interview process. While your skills and expertise matter, companies actually hire for three things: personality, aptitude, and experience (in that order).
Most job seekers don't realize how important it is to demonstrate their personality, aptitude, and experience in an interview. You could have the right experience for a job, but if the hiring manager doesn't think your personality is a good fit for the company culture, you probably won't get a job offer.
Make sure you demonstrate your soft skills and learn how to answer behavioral interview questions to prove you're the best candidate for the job you're applying for, not just the most qualified.
Want To Learn More Job Search Secrets?
As you look for a job this fall, it might be helpful to know some more spooky secrets so you can get over your job search fears and finally take control of your career.
We know the job search process can be scary. However, it's important to get clear on what you want to do next and focus on conducting a strategic job search, or what we refer to at Work It DAILY as job shopping. This is the only way to effectively market yourself to employers. If they can't see exactly where and how you add value, then that's going to decrease your chances of landing the job.
The competition is fierce, and there are a lot of factors that are out of your control. But the one factor you can control is your job search strategy, the tools and tactics you use to land a job.
If you want to learn the secrets to conducting a strategic job search, sign up for our Job Search Bootcamp, a two-hour, on-demand video workshop that comes with a free workbook.
In this video workshop, you'll learn:
How to use backchanneling to get directly to hiring managers.
The secret to using a connection story to stand out against the competition.
How social media can be your secret weapon to get job interviews.
The resume format that is getting job seekers more job interviews.