So, you’ve built up quite a following, but things seem sort of stagnant. Perhaps you’re not seeing the kind of engagement you want, or perhaps a big announcement you sent out isn’t getting nearly the kind of response you were hoping for. You know your content is interesting, and you know your community has responded well to things like this in the past, so what could be wrong? Something that may not have occurred to you is that the time you post your content or send it out to your network has quite an effect on your engagement. Thus, it might be worth doing some research into what time works best to post on Facebook, Twitter, and LinkedIn, or through e-mail. Luckily, there has already been a lot of research into this; research that you can benefit from and tweak to your own particular community’s preference and need. Let’s dive into the best and worst times to reach out to your network.
June 13, 2013