Time and again, I encounter job seekers that have good prior or current work experience, pretty sharp resumes, and a convincing cover letters, but still struggle to get interviews.
Related:Is Your Personal Brand Wrong?
In situations like this, I like to suggest having a closer look at their personal brand. Personal brand? What do I mean by this exactly, and might this “personal brand thingy" also apply to your situation?
Personal branding is a complex subject, and in my opinion there is no one good definition that sums it up entirely. In my opinion, the bottom line and smallest denominator one can understand under the term personal branding is one's reputation and legitimacy. And that is exactly the part that does not add up for some job seekers.
Random Resume Example
Take, for instance, a classic resume statement that recruiters frequently see in applications:
“Public speaker, author and presenter."
This can indeed be a powerful statement: the candidate appears as subject matter expert and great and knowledgeable communicator.
Now, imagine the impressed recruiter or staffing specialist. He or she types your name into Google, Bing, and Yahoo (yes, they actually do this if they are interested in you!). However, the search results don't show any speaking engagements or publications.
Online Message Vs. Resume Statements
The obvious problem: your online message and reputation does not highlight or support the value suggested in the resume statement. Now, this does by no means mean that this candidate's resume statement is wrong or will be perceived as wrong by hiring authorities. After all, we can find a lot online, but not everything we have ever done shows up necessarily on the first two Google pages, right?
But, and here comes the real big “but:"
Put yourself in the position of the hiring authority for a second. What is your reaction?
Exactly, you are somewhat disappointed that you don't see websites, articles or tweets confirming the skills that caught your interest. Again, not all too devastating by itself. You can still get that interview.
Unless, and here comes the big “unless:"
Another candidate out of the 250 applicants for this position has done their “homework" and actively managed their personal brand and online reputation. The do not only appear as expert on their resume, but also in social media etc.
Personal Branding is not a must, but…
Do you see where I am going with this? I am by no means saying that personal branding is a must for everybody to secure their next job or move up to next level of their career. But, and here is the big “but" once again:
Personal branding is another career development tool that is out there, and there are candidates who use it quite well.
Now, do you really want them to have that advantage over you, just because they are doing a little bit more homework?
If you feel like it is time to explore the topic of personal branding a little bit more in detail, feel free to drop me a line via my website www.windhof-communications.com . I offer free initial personal brand input. Just send me your current resume and, if you want, the link to your LinkedIn profile.
This post was originally published at an earlier date.
Tim Windhof is a published and enthusiastic Resume Writer and Career Coach who is fascinated by helping people take their careers to the next level. Tim is a resume expert and educator for the American Writers and Artists, Inc. and their Resume Writer Training program. Tim has written interview-yielding resumes for clients from the US, Canada, India, Australia, Germany, Austria, and the Netherlands.
Disclosure: This post is sponsored by a CAREEREALISM-approved expert.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
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