Seasoned Professionals: Brand Or BE Branded!
There’s a little saying we have here at Work It Daily called “brand or BE branded.” Are you branding yourself effectively as a seasoned professional? If you want to find a great job, you’re going to have to think about how you’re presenting yourself to others. Otherwise, you risk falling victim to stereotypes and assumptions.
Personal Branding TestYour personal brand is how people perceive you. But, what if they’re not getting the full picture? Here’s a little test:
1.) Describe your brand in three words. (i.e. “Focused, driven, passionate)
2.) Poll your colleagues and ask them how they would describe you in three words.
3.) Analyze the results. Do they match up?If they do, congratulations! You’ve done a great job honing in and promoting your brand. If they don’t, you need to step up your game and sharpen your brand. Otherwise, you will lose control of it. Of course, there is much more that goes into your brand than three little words, but this test is a good indicator of whether or not you’re on the right track. People might use words with which you have no interest in being associated. That’s a major symptom of a struggling personal brand.