Trying to engage high-level decision-makers in your job search? Planning to contact recruiters or network during business meetings? You might find that these audiences quickly become overwhelmed with reading your full executive resume—or that a multi-page document is simply too much to handle in a busy networking situation. Related: 5 Ways To Network In 30 Minutes Or Less! The solution? A Networking Resume — a powerful sound bite that encapsulates your career in a single page and gets more traction in your search by supplying a quick picture of your bottom-line brand value. Also called a Marketing Brief or Networking Biography, this single-page document allows you to zero in on what you want, while hitting the high points of your career. It’s especially useful for job hunters in the midst of person-to-person contact who want to avoid the hassle of tracking multiple sheets of paper. Best of all, a Networking Resume is fairly simple to construct, especially after you’ve invested significant branding effort into writing your full-fledged executive resume.(See this example of a Networking Resume for a CEO & CEO candidate.)
How To Write A Networking ResumeHere are five easy steps to take when condensing your leadership expertise down into a potent, single-page marketing tool:
1 . Skip The Job DescriptionsThere’s no room for lengthy explanations of teams led, budgets managed, and so forth. Instead, you’ll want to pull out some results-focused stories from your work history or a bullet-point executive accomplishment list that reflects the high points of your career.
2. Distill Your Career Into Titles, Dates, And CompaniesA Work History section on your Networking Resume will present just the facts of each job in your career, and believe it or not, this can be very effective. Often, recruiters will be skimming for progression in your background, and writing a short summary of your job titles can quickly demonstrate promotions and the increasing level of responsibility required for a leadership position.
3. Give Your Success Stories A Label And Some ContextThe best part about writing a Networking Resume or Biography? Giving more detail on highlights of your work, using full sentences that pack in metrics and tell a well-rounded story. While these items should be featured on a full resume, they rarely will be allowed the same breathing room. Consider fleshing out each Challenge-Action-Result story, highlighting up to three achievements.
4. Write A Branding Tagline That Speaks To ResultsIf you’ve been able to make significant impact as an executive, here’s the place to show it. Break your brand message down into a straightforward and condensed headline that describes how you get results (as shown here). Struggling with this step? Keep condensing it, taking out words and refining the tagline until you have a powerful sentence that conveys impact. Here are some ideas:
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