I would hope that most professionals these days understand the importance that LinkedIn has become in social media, Internet presence, and career advancement. From having the ability to network with colleagues around the world to having an on-line biography for potential employers and recruiters to see, it is one of today’s “must have” tools for job seekers and professionals alike. RELATED: 7 Tips To Best Utilize LinkedIn To my surprise, last year I received an e-mail from the folks at LinkedIn congratulating me for having one of the top 1% most viewed LinkedIn profiles of the 200 million members in 2012. There are a couple of things you have to know about me to understand why this was such a surprise and then I would like to share what I have learned to better utilize LinkedIn. First, I come from a field where being anonymous was a key piece of staying successful (no, I am not a hacker), but have been in the law enforcement/security/intelligence field for over 30 years. People in my field generally do not want to be or are not allowed to be publicly identified for a variety of reason. But for me, the tragic incidents of September 11th changed that when I had Public Relations people tell me that the general public wants to know whether they are safe and what people in my field were doing to ensure it – so I did my first media interview. Second, as you may have guessed from above, being in my field for over 30-years makes me 1) a subject matter expert 2) a middle-aged person who didn’t grow up with the Internet and social media. In fact, not more than 10 years ago I swore I would never be on twitter or LinkedIn (thus the surprise at how far I had come) – it is a generational thing. So, as I began to do media interviews, lecture, and write for numerous blogs and publications, I began to see the benefits of social media, especially LinkedIn. In fact, many people from the media told me that before they contacted me for an interview they looked at my LinkedIn profile. I currently have over 1,100 connections on LinkedIn, and whether you think this is high or low, my profile is still constantly being viewed and there are some things I have learned about being successful on LinkedIn if you wish for it to help advance your career or land a job.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
If you feel like many of the job postings you come across in your job search are scams, you're not alone. You are not the first job seeker to tell me they feel this way. But we have to think about where this comes from.
The Job Application Process Is A Broken System
@j.t.odonnell Replying to @nana_5075 Why job listings feel like a scam... #jobs#careers#careertok#jobtok♬ original sound - J.T. O'Donnell
Back in the day, a company would post a job in the want ad section of a newspaper, so you'd have to open up a newspaper, read through it, write up a resume and cover letter, and snail mail your application off to them. When the idea came to post jobs online, it meant more people who were the right fit could apply. But over time, that's broken down.
Now thousands of people will apply for one job when it gets posted. And many of those job applicants are not a fit. So employers now have to hire recruiters, who are also called sourcers, to go through thousands of applicants so they can whittle it down to about 50 qualified applicants. What's the rhyme or reason they're using to select some applicants and screen others out?
This is why you don't get called—because it's just so random.
After employers get down to 50 applicants, they look through those, find a few they like, and call them. That's why only 3% of people who apply online ever hear back from companies.
It's a completely broken system, so I can see why it feels like a scam. The whole thing is flawed.
So, how do we improve this system? It starts with making better matches, getting back to a place where only the right people are applying to the employer. We actually want fewer applicants, but more of the right applicants. That's the solution. And there are hundreds of millions of dollars in this industry trying to figure it out. But the one thing we have seen is that storytelling is one of the ways to do that.
You're going to see a rise in companies telling their stories. And there's a fancy term for this in our industry. It's called employer branding. Companies will tell their stories on social media platforms like TikTok so that those stories fatefully, naturally, and organically show up in your feed. But it's not fate, right? It's the algorithm at work—and before you know it, you'll start to see companies that feel like a fit. Then you'll go over and check them out. You'll see that there's a job posted that you're fit for. And this is how this matching process will start to fine-tune itself.
Right now, yes, you're right. Those online job postings don't work. They don't work for either side. We need a better system. And storytelling is the key. So go learn how to conduct a proactive job search today so you can finally land a job and work for an employer you actually like!
Need more help with your job search?
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