Twitter Fans: Heard of a 'Twine' Yet?

Last week, I had the chance to speak to a group of executives in Boston on the subject of Executive Branding. The purpose of the event was to share how important it is for executives to showcase their subject-matter authority online as a way to establish 3rd-party credibility. After my presentation, an attendee, Leon S. White, Ph.D. approached me. In his 70’s, Leon told me he very much appreciated my passion for social media and its importance to branding. He then mentioned that in his retirement he had self-published a book on golf poetry. As he held up a copy for me to see, I mistakenly assumed this was the first Leon had heard of the social media tools I had discussed, so, I said, “That’s great Leon. Now that you heard this presentation, are you thinking about starting a blog for your book?” He promptly responded, “I already have one.” Surprised, I said. “Fantastic. Well, we should get you on Twitter then so you can promote the articles on your blog.” To which Leon responded,
“I’m already on Twitter. In fact, I made up a new thing on Twitter, it’s called a TWINE.”
At this point, I promptly sat down to my laptop in the room and looked up Leon’s work. Sure enough, he not only has the blog, www.GolfPoet.com, he also has a Twitter account by the same name, @GolfPoet. And better still, if you go there, you can see his twines. (Did I mention he started all this when he retired at age 69? And that was six years ago! Leon is now officially one of my career heroes. I can only hope to be as productive as him.)

What’s a 'Twine' You Ask?

A “twine” is a rhyme on Twitter. You’ve got just 140 characters (less if you are tying to a URL or adding a hashtag), to create a zippy little poem of just one line. If you visit Leon’s Twitter feed, you’ll see them in action.

Give Us Your Best Career Twine!

I think Leon’s idea is fun and brilliant. If you can master getting your point across on Twitter, why not flex your creativity and take it to the next level with a little twine? MY CHALLENGE TO YOU: Tweet a career twine and use the hashtag #CAREEREALISM. We will post the best ones on our site. Those selected will get a PDF copy of our 144-page guidebook CAREEREALISM as well. P.S. And for those of you who love golf, you’ve got to go back and check out Leon’s book. He has compiled golf poetry and used it to write an amazing account of golf and golf history. Honestly, it is the perfect gift for anyone in your life obsessed with golf. (Lucky for me, I got a signed copy at the event I spoke of!) Twitter twine image from Bigstock

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!