Twitter Fans: Heard of a 'Twine' Yet?
July 20, 2012
Last week, I had the chance to speak to a group of executives in Boston on the subject of Executive Branding. The purpose of the event was to share how important it is for executives to showcase their subject-matter authority online as a way to establish 3rd-party credibility. After my presentation, an attendee, Leon S. White, Ph.D. approached me. In his 70’s, Leon told me he very much appreciated my passion for social media and its importance to branding. He then mentioned that in his retirement he had self-published a book on golf poetry. As he held up a copy for me to see, I mistakenly assumed this was the first Leon had heard of the social media tools I had discussed, so, I said, “That’s great Leon. Now that you heard this presentation, are you thinking about starting a blog for your book?” He promptly responded, “I already have one.” Surprised, I said. “Fantastic. Well, we should get you on Twitter then so you can promote the articles on your blog.” To which Leon responded,
“I’m already on Twitter. In fact, I made up a new thing on Twitter, it’s called a TWINE.”At this point, I promptly sat down to my laptop in the room and looked up Leon’s work. Sure enough, he not only has the blog, www.GolfPoet.com, he also has a Twitter account by the same name, @GolfPoet. And better still, if you go there, you can see his twines. (Did I mention he started all this when he retired at age 69? And that was six years ago! Leon is now officially one of my career heroes. I can only hope to be as productive as him.)