Too many of us believe that there is some badge of honor to be had if we never leave our desks during the workday. Indeed, we work circles around our colleagues while we wait for our bosses to notice and give us a huge salary increase or a plum promotion. At the very least, we should get the "Employee of the Year Award," right? The trouble is that that hardly ever happens. Hardly ever? Who am I kidding… it never happens except in the movies… or in our poor deluded fantasies. Related: 5 Quick Tips For Working In Walking At Work The fact is that no one cares if you are putting your health at risk in your effort to impress the boss with your Energizer Bunny dedication, unless, of course, you get sick because you have been working too much and not taking care of yourself. If you are out sick for any period because you have compromised your health, you will get noticed all right, but for all the wrong reasons. Increasingly, we are learning of the dangers inherent in sitting at our desks for too long and of not working on the creation of a greater sense of balance in our daily lives. Study after study offers evidence of the health consequences of living a sedentary lifestyle, which includes working too long and sitting at our desks without frequent breaks. The remedy, or at least one of several possible remedies, is to take a more realistic approach to your workday. That includes taking frequent breaks during the day and going out to lunch whenever you can. If you can't go out for lunch, at least get away from your desk at lunchtime. The research is clear. Sitting for too long at your desk is bad for your health. A sedentary lifestyle that includes being at your computer for too long at a stretch can lead to increased risks for cardiovascular disease and diabetes. Sitting for extended periods can also lead to poor posture and weak back muscles. Sitting in one spot for extended periods also strains your eyes and the muscles in your neck and shoulders. And finally, staying with a problem for too long without taking a break can delay your ability to see the problem differently and come up with a solution more quickly. The bottom line is you need to take frequent breaks throughout your workday. You need to take both a mid-morning and a mid-afternoon break of at least 15 minutes each. You also need to go out to lunch to get away from your desk completely for at least 30 minutes. If you can't "go out" then at least eat your lunch in the break room or the company cafeteria, but avoid eating a snack at your desk answering emails, fielding phone calls and calling that "lunch." Your body and your brain need frequent breaks throughout the day. Your body needs to stretch; your eyes need a break from the glare of your computer, and your brain needs an opportunity to refresh every so often. Failing to take frequent breaks during the day will only make your physically ill in the long run, and no one will be giving you any awards for that. Additionally, not only will you be creating hardship for your colleagues, but the workload will also mount in your absence. You need to take a break every little while throughout the day. You need to pace yourself. You need to take care of YOU. You will feel better; you will be healthier; you will be more creative. At the end of the day, you will also be a happier employee. This post was originally published on an earlier date.
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products