This is a true story told to LatPro.com, the worldwide leader in providing online employment resources for Hispanic and bilingual professionals since 1997. With 95 of the Fortune 100 companies using its service, LatPro is the largest diversity employment site in the U.S. and the most complete personal career advancement service for Latino and bilingual professionals. Visit to find careers in your field specifically tailored for Hispanic and bilingual professionals like yourself. I have worked in the tour guide business in Egypt for one year and consider it to be one of the greatest memories of my life. Packing your bags and moving oversees may seem like a big step, however, things fall nicely into place once you get your boots on the ground. I was based in Cairo and shared a spacious apartment with a French woman who worked for the Coca Cola Company downtown. Though the tour guide business in Egypt demands long and irregular hours, life was pleasant along the river Nile and I met some fascinating and wonderful people. The tour guide trade opens the door to new people and cultures, making this a fantastic long or short-term working abroad experience. The best part about a tour guide career is that no two days are exactly alike. This type of work is ideal for those who thrive on the adrenaline of the unexpected and can make friends easily under pressure. My day could usurp morning, noon, and night with guided tours and often required long waits at the airport for incoming tour group clients. The first step is to meet and greet the guests, get them through customs and assist them at the hotel for check-in. My college undergrad was in Criminal Justice; however, I took eighteen units of Hospitality Management and some tour guide classes. I also speak, read and write fluent German and have learned basic conversational Egyptian Arabic. Bilingual skills are necessary for foreign tour guide services, however, becoming a multi-lingual guide will increase your job prospects and send you to the front of the line. My tour groups were usually about fifteen to thirty visitors, and on a few occasions, I had only one small party traveling together. My clients received a written outline of their itinerary from the main office and they could expect a three to four hour tour of Cairo each day. The main events were always The Egyptian Museum, The Great Pyramid, Sphinx, Solar Boat Museum, and a drop-off at the Khan el-Khalili souk for a self-guided tour through the shops. In addition to the standard points of interests in the city, my clients were able to book additional sightseeing with me for extended tours such as a day trip to Alexandria, an excursion to Dashur, or a special night out on the town aboard a Nile dinner cruise ship. Although being a tour guide appears to be a very structured line of work, it has its elements of surprise that requires some quick thinking on your feet. I would give my cell phone number to my clients and urged them to call me if they had any travel difficulties, would like to arrange something special, or if they needed some fast facts on adjusting to life in Egypt. To connect well and establish an instant rapport with foreign travelers, it is essential to possess a high level of people skills. Though the pressure could be intense dealing with late drivers, combative clients or juggling last minute reservations, I kept going with a smile because I knew I was appreciated and applauded by the majority of my guests. No matter how hot and bothered some of my clients would be, I always remembered that they might have had to save their money for years to take a fabulous trip to Egypt, and my pride and joy was making their Cairo experience a pleasant one. The academic side for training in this exciting field does not communicate the hard work and energy that the tour guide business requires. It may not be brain surgery, but it does require a quick and sharp mind to problem solve for each unique individual on the tour and spin a lot of wheels to keep the group activities interesting and entertaining. At the end of the tour in Cairo, most of my clients would be moving on to Luxor or Aswan to board a Nile cruise ship, then perhaps spend a few days on the beaches at The Red Sea. However, this is not goodbye as they will return to Cairo for the final one or two days of their itinerary. My clients were briefed on the proper etiquette for tipping in Egypt, which was approximately fifteen Egyptian pounds per person, per day. I knew I was not going to get rich working as a tour guide in Cairo, however the base pay was decent and the tips were excellent. The bonus to the job was having some free time in Egypt and exploring the country from top to bottom on my own. I was given drastically reduced hotel rates, low airfare and train tickets, and was able to see Egypt at my own pace with two five-day vacations over the year. My best advice to someone considering a tour guide position abroad is to choose a country that interests you and let your passion for travel lead the way. In addition, get the best education you can and get busy with one or more foreign languages. I got started in this line of work from hearing a friend rave about her tour guide job in New York City and decided to make it happen for myself in my beloved Egypt. Since I left my job in Cairo, life has become more complicated with ties to the United States. This confirms that my timing was right to chase the dream, board the plane, and create some priceless memories overseas. If you are feeling the pull to do something different with your life, I say now is the time to make it happen. Working abroad image paul prescott / Shutterstock.com
August 30, 2012
In your job search, you've probably come across companies you've heard of, and companies you have not. Chances are, the companies you've heard of have employer branding strategies to help them attract top talent and boost employee morale. If employer branding benefits companies, why should job seekers care about it, too?
The short answer: employer branding can actually help job seekers find the right job (and company) for them.
If you're looking for a job, here are three specific reasons why you should pay attention to employer branding in your job search.
It Helps You Get To Know A Company Better
As you browse job postings and find employment opportunities that pique your interest, it's important to research a company before applying for a job. Employer branding makes it easier for you to research a company and find out what they do, who they serve, and what it's like to work for them.
Companies with a strong employer branding strategy focus on creating and sharing content about their organization on many different platforms, including social media platforms like Facebook, Twitter, LinkedIn, Instagram, and TikTok. Job seekers can easily get a feel for a company's culture through browsing their accounts on these platforms, getting a better idea whether they'd like to work for them or not.
It Shows You How A Company Treats Their Employees
While you can get a decent amount of information about how a company treats their employees from sites like Glassdoor, employer branding takes it a step further. Every piece of content a company pushes out for their employer branding strategy, from educational articles to fun videos, provides job seekers with a snapshot of the company culture and the types of employees who work there. With employer branding, employees are encouraged to talk about their experiences at work. If job seekers want to find a job at a great company that cares about their employees, they should listen.
Nobody wants to work for a company that treats their employees poorly. By paying attention to a company's employer brand, you'll learn a lot about what it would be like to work there. You don't want to realize you made the wrong decision on your first day at work.
It Makes It Easier For You To Create Your Interview Bucket List
Paying attention to employer branding will help you create and manage your interview bucket list. As a professional, you should always have an interview bucket list, a list of 10-20 companies you'd love to work for. Companies with strong employer brands will have a higher chance of landing on your interview bucket list because you'll be able to find enough information about them and decide whether they're the right company for you.
What are their values and beliefs as an organization? Do you feel connected to their mission? Are you passionate about what they do? A company with a strong employer brand will help you figure out the answers to these questions very easily so you can conduct an efficient and effective job search.
As you look for a job, remember the importance of employer branding. The companies that spend time building their employer brands are often the companies that have great company cultures, benefits, and other things they're proud of that are worth showing off. The ones that don't—well, that sends quite a different message.
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TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE