For so many people, it seems like an insane idea to have a personal brand. The truth is, we all already have one. It might not be formal or something we think about all the time, but it is there. So, it's time we start really defining what it means, and how to display it consistently across the web and in real life. Related: 7 Key Ways To Promote Your Personal Brand For Jeff Bezos, CEO of Amazon, personal brand is what people say about you when you're not in the room. And while Jeff is spot on, it's a little difficult to know what people are saying about you when you're not there, so, I prefer to talk about personal brand as the intersection of who you aspire to be, how you are perceived by others, and who you really are as a person. A personal brand is not fluff, or buzzwords or keywords on a resume. It's deeper than that. You're deeper than that.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
If you feel like many of the job postings you come across in your job search are scams, you're not alone. You are not the first job seeker to tell me they feel this way. But we have to think about where this comes from.
The Job Application Process Is A Broken System
@j.t.odonnell Replying to @nana_5075 Why job listings feel like a scam... #jobs#careers#careertok#jobtok♬ original sound - J.T. O'Donnell
Back in the day, a company would post a job in the want ad section of a newspaper, so you'd have to open up a newspaper, read through it, write up a resume and cover letter, and snail mail your application off to them. When the idea came to post jobs online, it meant more people who were the right fit could apply. But over time, that's broken down.
Now thousands of people will apply for one job when it gets posted. And many of those job applicants are not a fit. So employers now have to hire recruiters, who are also called sourcers, to go through thousands of applicants so they can whittle it down to about 50 qualified applicants. What's the rhyme or reason they're using to select some applicants and screen others out?
This is why you don't get called—because it's just so random.
After employers get down to 50 applicants, they look through those, find a few they like, and call them. That's why only 3% of people who apply online ever hear back from companies.
It's a completely broken system, so I can see why it feels like a scam. The whole thing is flawed.
So, how do we improve this system? It starts with making better matches, getting back to a place where only the right people are applying to the employer. We actually want fewer applicants, but more of the right applicants. That's the solution. And there are hundreds of millions of dollars in this industry trying to figure it out. But the one thing we have seen is that storytelling is one of the ways to do that.
You're going to see a rise in companies telling their stories. And there's a fancy term for this in our industry. It's called employer branding. Companies will tell their stories on social media platforms like TikTok so that those stories fatefully, naturally, and organically show up in your feed. But it's not fate, right? It's the algorithm at work—and before you know it, you'll start to see companies that feel like a fit. Then you'll go over and check them out. You'll see that there's a job posted that you're fit for. And this is how this matching process will start to fine-tune itself.
Right now, yes, you're right. Those online job postings don't work. They don't work for either side. We need a better system. And storytelling is the key. So go learn how to conduct a proactive job search today so you can finally land a job and work for an employer you actually like!
Need more help with your job search?
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