3 Reasons Why Companies NEED Employees On Social Media

Social media is taking over. We’re all on it. We’re all using it. We get our news from it. We share our thoughts on it. We have to power to reach out to almost anyone we want to on it. With such a wide reach of engagement, social media is an incredibly powerful tool. As an employer, are you using it to your best advantage? Related: 3 Tips For Reducing Turnover At Your Company According to LinkedIn Editor, Dan Roth, employers can dramatically increase their Talent Brand reach by encouraging employees to share company content on social media. I know what you’re thinking: We can’t control what our employees say about us online, what if they badmouth the company? What if it hurts our brand? What if our talent gets stolen? Fair concern. But here’s the thing: Taking charge and leading your employees in their social media efforts can help you feel more in control and confident about what your employees are sharing. (Don’t believe me? Read this post by LinkedIn’s Vice President of Global Talent Acquisition, Brendan Browne) Here are three compelling reasons why your company NEED employees on social media:


1. It can help you weed out disengaged employees.

When you encourage your company to engage on social media, you’ll quickly (and clearly) see which employees are sharing company stories with their social following, and which ones aren’t. “It could be a red flag that they are potentially unhappy in their job,” wrote LinkedIn Influencer J.T. O’Donnell. “Which means, it’s a chance for you and your management team to find out why.”

2. It can improve your employee referral program.

People are always more motivated to do something when there is an incentive. Reward the employees who passionately promote and brag about company to their friends by making it easier for them to get referral credit. “One way to make it work better is to give employees a way to share referral links and get credit for promoting your company on their social channels,” said O’Donnell.

3. It will remind employees why you’re a good employer.

Having access to great stories about your Talent Brand not only gives employees a reason to brag, but it also reminds them what makes their company such a great place to work. That means, this strategy not only attracts new talent to your company, but it also helps retain the talent you already have - Sounds like a win-win to me! Want to learn more about how you can improve your company’s recruitment and retention strategy? Check out our FREE ebook on Inbound Recruiting here.

Related Posts

3 Signs Your Office Is Cooler Than Your Culture Culture Showcase: Fashion, Fun, And Bagels With The CEO 5 Reasons Why I Love Working At Greatist Photo credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less