A hot topic in the careers industry right now is company culture, and probably the biggest issue of all: what exactly is it? Related: 3 Sneaky Ways To Research A Company Talk to any career or human resource professional, and you’ll likely get a wide range of definitions. However, one thing holds absolutely true no matter what: Company culture can define a business. Companies that have a positive work brand presence attract people who want to work for them. You’ve seen those examples on the news: Google has playrooms and goof-off space. Nike has a large campus and gym with a giant track surrounding it. Oooooh, sweeeeeeeet! Wouldn’t it be great to work at those companies? But let’s take a little closer look at what company culture really means. Companies who champion emotional intelligence in their leaders cultivate trust and loyalty within staff. The ones that succeed in building a superior company culture have built a strong reputation for respecting and recognizing employees, which in turn, attracts top talent. Perks are nice, but individual recognition and connection of talent to task matter more, and leaders who are savvy enough to be in tune with their employees’ needs can guide development of the company culture into "'fun." Another aspect of creating a positive workplace is through reinforcing the value of the tasks assigned to employees; staff will end up taking pride in their individual ownership of job responsibilities. In a perfect scenario, the most important person is the one who is at the front line; a good company culture will make the receptionist feel they count and have a personal stake in the company’s success.
May 16, 2015