How To Create A Persuasive Online Profile To Get A Better Job

Crafting the perfect resume has always been one of the most vital and frustrating steps in the job search. From font and format to using “active” verbs, there’s a lot that goes into that single sheet. So much rides on the brief descriptions of education and work history, and often you are left wondering if you really provided a full picture of yourself. After all, a good hire needs more than just experience; personality, outside pursuits, and social influence can be valuable to know before offering employment. With the increasing ubiquity of the Internet, paper resumes are falling to the wayside. They are being replaced by professional profiles. This online format isn’t restrained by the physical parameters of a page and allows for more information to be shared with a potential employer. Now you can present a well-rounded snapshot of who you are, what you can do, and why you fit a given position. There are a number of sites on the Internet that provide the framework and marketplace for professional profiles. LinkedIn is a reliable tool for the white collar community, allowing a clean and simple way to display credentials and job background. Their connection feature allows job seekers to reach out to companies that may have been difficult to reach otherwise, giving them a wider span of opportunities. Shiftgig provides this kind of easy connection and outreach for the service community, with profiles that reflect the values of personality and social influence that play big roles for bartenders, servers and other industry professionals. Facebook, while still seen as primarily a casual social network, has also become a tool for employers to find staff, allowing them a deeper view into the character of a potential hire. This shift towards the dynamic professional profile underlines the changing values of employers. While experience is still paramount, personal details can be a huge help in deciding which applicant is right for a company’s culture. So, how do you make the most of the online profile? It is a balancing act; you need to provide the right kind of insights without completely compromising your privacy. Focus on elements that will display skills or characteristics that could be valuable in the workplace. Volunteer activities, travel, and participation in a club or on a team show off not only your personal interests, but attributes that could translate into an asset on the job. Don’t shy away from pictures, as being able to “put a face to a name” can make employers more likely to feel comfortable reaching out to you. While casual photos can work, stay away from party shots or selfies; they do not suggest professionalism. Social media is becoming a widely-used and powerful tool for business, so inclusion of your social networks will provide value. However, once you make them a part of your professional profile, they become an extension of the image you are presenting to an employer. You don’t have to turn your Twitter into a marketing machine overnight, but make sure the tone of your posts on any forum is something you feel comfortable sharing with a potential boss. Evidence of social influence can be big point in your favor, but only add it if you’re ready to put those networks to work. A paragraph or two describing yourself, your strengths, and what you hope to accomplish adds personality and a sense that you are, in fact, a person, not just a piece of paper. Just a few sentences might provide a connection with an employer that makes you stick in their mind. This “About Me” will be a more general introduction, so cover letters tailored for each employer are still a wise idea. However, that little human touch can really make you stand out from a pile of black-and-white resumes. Online professional profiles offer a lot of opportunity to wow an employer right from the start. With a little thought and effort, your dynamic and personalized profile can present a more complete picture of what kind of employee you will be and increase an employer’s confidence in handing you an offer of employment.


Enjoy this article? You've got time for another! Check out these related articles: Photo Credit: Shutterstock

In our new YouTube series, "Well This Happened" it's your turn to be the career coach! What would you do if you asked a coworker when the baby was due and she responded with, "I'm not pregnant." Watch the video and cast your vote b posting a comment on Youtube. We'll select one person from the correct answers at random to win free membership to the Work It Daily program. Good luck!

SHOW MORE Show less

If you've ever wondered what a Work It Daily (WID) membership could do for you, a letter we got this week provides a powerful example...

SHOW MORE Show less

There are 3 things hiring managers are trying to initially assess about you in the job interview. This video walks you through what they are looking for and offers insights into the right information to give them. Be sure to check out our free resources mentioned in the video too. They are:

SHOW MORE Show less

Last week during my Office Hours on Youtube, a client asked about how to deal with a workplace bully. After spending many years in corporate HR, I flipped to the other side and became a career therapist. So, I've seen both sides of this situation in the workplace. In this video, I discuss why people struggle to deal with bullies and what you can do to change the situation instantly.

This week, I did something that truly scared me. I sent an email to over 120,000 Work It Daily newsletter subscribers and asked them to answer the question, "What do we do?"

SHOW MORE Show less

A market correction is going to happen. When it does, layoffs will follow. I've been in the HR and recruiting industry for over two decades and have seen three recessions of varying sizes. In the video above, I explain how to tell when a recession is coming and what that means to you and your career. While many people will skip watching this. Or, will watch it and do nothing. I hope YOU are the smart, savvy professional who sees how important it is to prepare for unexpected, unwelcomed career circumstances.

SHOW MORE Show less

In this video, you'll learn how to tell if your career is plateauing due to the Executive Blues. You'll also learn what you can do to fix the problem and get your "executive energy" back so you can keep your career on track and set goals to reach new heights of success!

Want to watch the full video tutorial by J.T.?

CLICK HERE to get access!