5 Tips To Create A Great Professional Blog

Blogging has become a viable marketing tool for professionals who are applying for work or those who are trying to establish a personal brand. Below are some proven techniques for creating a great blog. Follow these five tips to create a professional blog that will impress the interviewers you’re talking to and attract the readers you’re looking for.


1. Determine Your Angle

Before you start writing, decide what the focus of your blog will be (often referred to as your niche). Thinly disguised ad copy won't attract repeat readers or impress employers. Do you have expertise that you can use to inform or inspire your audience? Can you provide interesting commentary about news in your industry? Decide how you will add value that will keep your readers checking back for your next post.

2. Establish Your Voice

Once you have an angle, don't forget to add some personality. Avoid generic posts; personalize them with stories from your own professional experience. Letting your readers get to know you is the best way to create reader loyalty. Pitch your voice to match your professional goals. For example, if you're trying to establish yourself as a financial expert then you should limit the amount of humor in your posts. If you're a motivational coach, then make sure your posts are inspirational. If you find it hard to match your personal voice to your blog niche, you might want to reconsider your niche.

3. Grab Attention

The first thing that readers notice about a blog post is the title. Readers are far more likely to read a post if they're intrigued by its title. While there are no absolute rules for creating titles that grab attention, there are some general rules that established bloggers recommend: Short, simple titles are usually the most effective, but you need to provide enough information to let the reader know something about the subject of the post. Grabbing attention with a shocking or controversial title can also be effective as long as the post delivers useful information and doesn't attempt to fool the audience into reading.

4. Use Social Media

Successful bloggers use social networks like Facebook, Twitter, Google+ and LinkedIn to engage with new and repeat readers. Create profiles for your blog on social media websites and share a link each time you publish a post. Promote your blog by consistently using it as your user name on social media platforms. Include standard icons on your blog that provide readers with quick access to your social media profiles.

5. Keep It New

Don't let your blogging fall into a rut: repetition should be your enemy. Keep your blog content fresh by staying on top of news in your industry. Use Google Alerts to find new content on specific subjects. Allow your blog to evolve by trying new things and taking risks. Invite guest bloggers to contribute, interview leaders in your industry, add video or a podcast, create an infographic. On days when you don't have an original idea for a post, write about something you've found on another blog or website and include a link for your readers. A final tip about blogging for your business or your personal brand: Don't expect overnight results. In the beginning, you may feel discouraged because your readership is low. Keep writing high-quality posts on a regular basis, use social media to promote your blog and soon you may find that you have what it takes to create a great professional blog. Even if you never build a large readership, you can use your blog to demonstrate your professional abilities to potential customers or employers. This article was written by Social Media Outreach Coordinator, Harrison Kratz, on behalf of CAREEREALISM-Approved Partner, 2tor — an education technology company that partners with institutions of higher education such as University of North Carolina at Chapel Hill to deliver their distance learning MBA online. Enjoy this article? You've got time for another! Check out these related articles:   Photo Credit: Shutterstock

In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Cam submitted. He's been working at a job for awhile, but recently overheard a hiring manager making fun of a candidate with autism right after an interview-not only awkward, but VERY unprofessional!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if witnessed a hiring manager at your organization making fun of a candidate who they had just interviewed who had autism.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

Starting a family is one of the biggest milestones in a person's life. It's in those first few months when a parent can really bond with their newborn and make lifelong memories. However, for some new dads, it can be difficult to juggle being a new parent while remaining dedicated to their career.

Fortunately, some companies have generous paternity leave policies that give new dads the ability to take time off of work to stay home with their child.

SHOW MORE Show less

There are LOTS of questions around resume dos and don'ts. There's so much advice out there that it can be overwhelming to try and figure out what's the correct answer.

During our weekly live Office Hours on YouTube, two of our coaches, Ariella Coombs and J.T. O'Donnell, answer questions live from viewers related to their job search, career success, on the job situations and more.

We complied a simple list of what we find to be the most common questions our coaches get about resumes. We hope you find this helpful.

Let's start with the basics...

SHOW MORE Show less

Back in March, we made the hard decision to change our private Facebook group of over 37 THOUSAND members to a fee-based only platform.

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if a recruiter called you a day EARLY for your phone interview (and you were NOT PREPARED!)

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you caught our last video in our latest series, "Well This Happened..." you heard about the problem one of our viewers is having with their co-worker. To recap, they have a colleague that overshares a little too much, and they weren't sure how to go about addressing this. We had some great responses from our viewers on how they think our friend should handle this. Check out the answer below and let us know if you guessed right or not!

SHOW MORE Show less

Negotiating salary can be a scary, intimidating experience. However, if you go in prepared, it doesn't have to be that way - you can confidently negotiate for a salary you deserve. But how?

SHOW MORE Show less