Top 8 Job Search Trends For 2015

It’s that time of year when experts and surveys report trends for the New Year. Drawing key evidence from William Arruda’s Personal Branding Trends for 2015 and LinkedIn’s US Recruiting Trends: 3 Must-Know Talent Acquisition Trends for 2015, here are eight critical job search trends you will want to leverage to maximize your career this year.

1. Social Networking Continues To Dominate

Social media skills continue to grow in importance throughout the labor market, not to mention in recruiting itself. LinkedIn reports that recruiters’ use of social networking increased a phenomenal 57% over the last four years, which means passive and active job seekers simply cannot afford to ignore this trend. When you combine that with the fact that 46% of US companies source talent via social networks, it becomes imperative that job seekers boost their social networking skills and the amount of time they spend on networks such as LinkedIn. It’s interesting to note that only 14% of US companies utilize staffing firms to find candidates, while only 38% of global companies source candidates through social networking and 32% do so through staffing organizations.

2. Job Search Outsourcing Emerges

With personal outsourcing on the rise a la Tim Ferris’ The 4-Hour Work Week, more and more job seekers are employing private services domestically and internationally to manage portions of their job search for them. While job seekers cannot outsource interviewing and salary negotiations, they can outsource some networking activities, as well as social media marketing, company research, direct mail campaigns, and relationship management

3. Video Recruitment On The Rise

Video has been increasingly in popularity for years now, and is fast approaching the point where job seekers need to seriously brainstorm ways to utilize it in their searches. Seventy-five percent of recruiters are already using video for recruitment purposes. If at all possible, find or create a short video (less than two minutes in length is ideal) to attach to your LinkedIn profile, for example. Use your video to showcase your career brand, experience, and history of achievements. Alternatively, focus on one or more of your key accomplishments to date and share it in CAR (Challenge-Action-Results) form.

4. Mobile Computing Drives Innovations

As mobile device traffic grew 81% in 2013, it continues to drive the preference and need for short, lean text in job search-related communications such as emails, cover letters, resumes, bios, and LinkedIn messages. Cover letters, for example, should be shorter than 250 words and resumes are trending toward shorter summaries, paragraphs, and achievement bullets with less text density than was acceptable in the past. All of these same documents should be designed in mobile-ready formats. This means that any included photos, images, or graphs/charts should be suitable for mobile consumption.

5. Thought Leadership Via Content Development

The launching of LinkedIn’s blogging platform offers job seekers an exceptional branding and thought leadership opportunity which eliminates the need for a separate personal blog. You can and should seriously consider publishing your original content or posting repurposed content via this platform to help drive more traffic to your LinkedIn profile. Keep in mind that LinkedIn profile’s have long claimed very high – typically top 10 – Google rankings, so you can expect your LinkedIn blogging content to help you attract the attention of more recruiters, companies, and hiring executives.

6. External Talent Opportunities Increasing

One of the biggest shifts underway in the US economy is the movement toward outsourced employment. A survey by AICPA and CIMA revealed that 33% of respondents say at least half of their organization’s work force over the next five years be external talent in the form of consultants, contractors, freelancers, and outsource providers. The smart job seeker will take heed and begin preparing now. Collect experience marketable via consulting, contracting, or freelancing and start cultivating resume-enriching opportunities.

7. Companies Of Different Sizes Source Talent Differently

It’s long been smart to customize your job search strategy based on your target companies, but now it’s more important than ever. LinkedIn’s recruiting research demonstrates that there are key differences between how small versus large companies source candidates. Smaller organizations focus on the passive recruitment of talent (32%) and only 13% prioritize diversity recruiting. Large companies, on the other hand place more emphasis on diversity (24%) rather than passive recruiting (20%). By taking these factors into consideration as you plan your job search strategy you can potentially attract more opportunities and shorten your search altogether.

8. Passive Recruitment Vital

Seventy-two percent of US companies recruit passive talent, while only 61% of global firms do so. According to LinkedIn’s research, 75% of professionals are passively seeking new careers. These facts underscore the importance of being ready to jump on top of career opportunities at a moment’s notice. As most certified resume writers will tell you, too many job seekers don’t optimize their resume’s content and career branding until they launch their search or are several months into one. By the time you need a resume it’s too late to create an exceptional one – start well in advance to identify your career brand and quantify your career achievements. Leverage as many of these trends as you can in your passive or active 2015 job search to gain every advantage you can. With the US economy heating up and more job seekers entering the market every day, you will want to employ every advantage you can to achieve the shortest possible search. And if you really want to maximize your career success in 2015, check out these X LinkedIn opportunities you could be missing out on.

Related Posts

Q&A Quick Tip: Include Keywords In Your LinkedIn Headline Your Essential LinkedIn Guide: Harness The Awesomeness LinkedIn Cheat Sheet: 5 Tips For A Professional Profile

About the author

A 15-time, award-winning resume writer, Cheryl Lynch Simpson serves mid-career to senior executives as a credentialed resume writer (ACRW), LinkedIn strategist (COPNS), and Get Clear, Get Found, Get Hired (G3) coach. Like her advice? Check out her website, for a complimentary copy of her popular Polish Your Profile LinkedIn presentation, or follow her on Twitter!   Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less