4 Clues Your LinkedIn Strategy Is Working

Tips To Improve Your LinkedIn Strategy

It is easy to invest a lot of time and effort into social media. Figuring out your return on investment (or ROI) can be a difficult task. So, how can you tell if your hard work is starting to pay off? Here are four clues that your LinkedIn strategy is working:

1. Your Search Appearances And Profile Views Have Increased

This means your profile is circulating well in LinkedIn. You have enough connections, groups, and activity on LinkedIn that your profile is starting to reach (and interest!) others. Also, your keywords are doing their job well.

2. The People Viewing Your Profile Are In Your Target Industry

When your LinkedIn strategy is coming together well, you will notice that the people viewing your profile are the people most relevant to you—legal recruiters, employers, business and strategic allies, clients, and others. In other words, your LinkedIn presence is not just reaching people, it is reaching people who matter to your job and career success.

3. People Are Reaching Out To You—Both On And Off LinkedIn

At some point, you will see the table start to turn on LinkedIn. Rather than you initiating all connections and interactions, you will become a desirable contact. Users will want you in their network and begin seeking you out.

4. Opportunities Start To Come In

Opportunities come in many shapes and sizes. They all show that you have become well regarded. Your opportunity might show itself in mentor-like relationships, requests to guest blog or work on article or other project, offers to exchange links, client referrals, notification of career opportunities... and, of course, eventually job offers!

Related Posts:

5 Mistakes That Are Killing Your LinkedIn Profile4 Ways To Be Memorable On LinkedIn4 Mistakes Job Seekers Make With Their LinkedIn HeadlinePhoto Credit: Shutterstock  
Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
Weird Advice For Young Designers
iStock

I recently worked on a pro bono project for a friend, and it reminded me of a time early in my career and how lucky I was then to get such great advice from the more seasoned pros around me. Advice that ultimately saved me from some major pitfalls. I made mistakes here and there over the course of nearly 20 years of projects, but with each hiccup came a lesson. Here are some takeaways from my lessons learned and all that sage advice.

Read moreShow less
Featured