It is easy to invest a lot of time and effort into social media. Figuring out your return on investment (or ROI) can be a difficult task. So, how can you tell if your hard work is starting to pay off?
Here are four clues that your LinkedIn strategy is working:
1. Your Search Appearances And Profile Views Have Increased
This means your profile is circulating well in LinkedIn. You have enough connections, groups, and activity on LinkedIn that your profile is starting to reach (and interest!) others. Also, your keywords are doing their job well.
2. The People Viewing Your Profile Are In Your Target Industry
When your LinkedIn strategy is coming together well, you will notice that the people viewing your profile are the people most relevant to you—legal recruiters, employers, business and strategic allies, clients, and others. In other words, your LinkedIn presence is not just reaching people, it is reaching people who matter to your job and career success.
3. People Are Reaching Out To You—Both On And Off LinkedIn
At some point, you will see the table start to turn on LinkedIn. Rather than you initiating all connections and interactions, you will become a desirable contact. Users will want you in their network and begin seeking you out.
4. Opportunities Start To Come In
Opportunities come in many shapes and sizes. They all show that you have become well regarded. Your opportunity might show itself in mentor-like relationships, requests to guest blog or work on article or other project, offers to exchange links, client referrals, notification of career opportunities... and, of course, eventually job offers!